Dow Polyurethanes Fast Tracks Its Digital Transformation

Integration of artificial intelligence and predictive capabilities to transform product development, accelerate innovation and ease customer collaboration

MIDLAND, Michigan – August 26, 2020 – Dow Polyurethanes, a business division of Dow (NYSE: Dow), is accelerating its digital transformation through increased integration into artificial intelligence (AI) and predictive capabilities geared to increasing its digital IQ across all business operations. Dow is collaborating with Microsoft to accelerate the integration of machine learning and AI solutions into a novel predictive intelligence capability that will transform product development process and enhance customer collaboration.

“What if we could harness the power of digitalization to become more innovative, customer-centric, inclusive and sustainable? This is the vision driving our digital transformation,” commented Alan Robinson, North America commercial vice president at Dow Polyurethanes. “We are integrating new digital tools across all business operations to change the way we work and how customers do business with us. We are making our processes smarter and more cost-efficient, building novel capabilities to push the boundaries of innovation and improve our customer experience.”

Dow’s predictive intelligence capability is one of the flagship digitalization initiatives that the Polyurethanes business is implementing globally to radically improve product formulation development process and accelerate time-to-market of differentiated solutions.

Dow will benefit from Microsoft’s expertise and is using Microsoft Azure Machine Learning to develop and integrate machine learning and AI into its predictive capability. This will combine Dow’s materials science, reaction kinetics and rheology with AI to predict trends and formulation properties and simulate customer processes through historical data, predictive math models, automated work processes and scale up apps.

A dedicated customer web portal will provide technical and product development support and allow customers to navigate the entire process from product search to formulation to the final delivery in a single interface. It will facilitate faster response times and reduce number of trials for more efficient collaboration and speed to market. Dow will work closely with selected customers in the development phase to design the portal based on their needs.

“Customer-centricity is what drives us,” said Marcel Moeller, global marketing director at Dow Polyurethanes. “With our predictive intelligence capability, we are combining a digital channel with process digitization and AI to provide a modern and seamless customer experience across all digital touchpoints – from product search to product formulation, purchase decision to the final delivery process. Doing business with Dow will be made easier and even more efficient.”

Dow Polyurethanes is actively pursuing digitalization projects across its business operations, from R&D to marketing, customer ordering, logistics and manufacturing. Stay updated on the Dow’s digital transformation journey by visiting our website.

About Dow Polyurethanes

Dow Polyurethanes develops and delivers a broad portfolio of technologies and customized solutions to customers in a variety of industries under its DurableScience, ComfortScience and InsulationScience category brands. Applications range from industrial and infrastructure solutions, to consumer comfort solutions in flooring, furniture, bedding and footwear, to automotive solutions for vehicle interior, and energy-efficient insulation materials. The business manufactures and sells key chemical components as well as fully-formulated polyurethane systems for rigid, semi-rigid and flexible foams, and coatings, adhesives, sealants, elastomers and composites. Dow is the world’s largest producer of propylene oxide (PO), propylene glycol (PG), and polyether polyols, and is a leading producer of quality aromatic isocyanates, such as MDI. Striving to meet the specific needs of its customers in their local geographic regions, Dow Polyurethanes operates a global network of production sites and systems houses, as well as innovation and service centers. The business has an ongoing initiative to lead the industry in providing high-performance products that meet critical market needs and contribute to a more comfortable, healthier and resilient society. For more information, visit and follow us on Twitter and LinkedIn.

About Dow

Dow (NYSE: DOW) combines global breadth, asset integration and scale, focused innovation and leading business positions to achieve profitable growth. The Company’s ambition is to become the most innovative, customer centric, inclusive and sustainable materials science company. Dow’s portfolio of plastics, industrial intermediates, coatings and silicones businesses delivers a broad range of differentiated science-based products and solutions for its customers in high-growth market segments, such as packaging, infrastructure and consumer care. Dow operates 109 manufacturing sites in 31 countries and employs approximately 36,500 people. Dow delivered sales of approximately $43 billion in 2019. References to Dow or the Company mean Dow Inc. and its subsidiaries. For more information, please visit or follow @DowNewsroom on Twitter.


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