King Koil Inks Partnership With Jerome's Furniture

Smartlife Mattress, Handcrafted Collection and Bespoke Collection will be available in all 24 retail locations

AVONDALE, Ariz. – Leading mattress manufacturer King Koil has secured placement of its Smartlife Mattress by King Koil,as well as two other collections made by King Koil mattress  – Handcrafted and Bespoke – at Jerome’s Furniture, which has 24 locations throughout Southern California. King Koil’s Smartlife Mattress, which is designed to adjust to body shape, weight, sleep position and consumer preferences,will be part of the new assortment, along with two others made by King Koil,  ranging from $2,000 to $5,000.

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The Smartlife placement will include an innovative in-store presentation with a high-definition screen mounted above the bed to help consumers understand the technology built into the sleep system during rest tests. The video explains the technology in a user-friendly manner to describe how the mattress helps deliver supportive sleep.

“Owned and operated by the Navarra family for more than 65 years, Jerome’s Furniture is not only a powerhouse retailer in Southern California, but a dedicated philanthropic organization that is committed to giving back to the communities in which its employees live and work. We are proud to partner with Jerome’s for a four-model private label line with SKUs

ranging from mid-priced to high-end mattresses under the Jerome’s iconic brand, as well as add our Smartlife Mattress and its innovative point-of-purchase technology to its retail merchandising strategy,” said King Koil CEO David Binke.

“We are thrilled to introduce King Koil in our stores,” said Brian Woods, CEO of Jerome’s Furniture. “Smartlife’s real-time sleep monitoring and data analysis adds an innovative sleep technology to our assortment and the in-store display will add another tool to our RSAs’ toolbox for helping consumers understand the benefits of the product and how it can help them achieve better sleep.

“The Handcrafted and Bespoke collections have something for everyone at a variety of price points with the added benefit of King Koil’s industry-leading quality craftsmanship, which we are proud to now be able to offer under our umbrella of bedding products,” he added.

Smartlife incorporates 80 individual smart cells and eight independently controlled zones from head to toe, and multiple settings of firmness allow users to adjust to accommodate personal sleeping needs. Using a scientific algorithm that powers smart cells to adjust the beds, the unit automatically adjusts to a consumer’s unique body shape, weight and preferences. Programming and monitoring of the sleep system is managed through an app with smart devices.

A leading global mattress manufacturer, King Koil supports more than 30 licensees in more than 90 countries where King Koil mattresses are manufactured and sold. Headquartered in Avondale, Arizona, the company has a long, rich history that reaches back to 1898 when Samuel Bronstein founded United States Bedding in St. Paul, Minnesota. What started out as six employees in a small factory has continued to grow. During the 1930s, U.S. Bedding improved the bedspring and was looking for a new name for its product. From there, the King Koil name was born. For more information, visit


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