Performance Bedding Industry Innovator Partners with brrr° Cooling Fabric Technology
MARLTON, NJ – September 17, 2020 – SHEEX® Inc., the world’s first performance fabric bedding and sleepwear company with globally patented technology, is unveiling its premium unique Midnight Label Bedding Collection powered by brrr°.
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Best known for their Performance Sleep System made from must-have technical performance cooling fabrics including sheets, duvets, coverlets, comforters, mattress pads, mattress protectors, pillows, mattresses and sleepwear, SHEEX new Midnight Label Collection takes cool rejuvenation to another level with the Beauty of PerformanceTM.
SHEEX combines the fit and performance of its premium engineered bedding with the addition of brrr° patented nylon fabric, resulting in the most cooling sheets in the market that are also friction-free and silky-soft. brrr°’s patented combination of natural cooling minerals, along with active wicking and rapid drying technologies work together to create a Triple Chill EffectTM which is embedded in the fabric so it won’t ever fade or wash out over time. The end result is a revitalizing sleep experience that feels cool, lush and soothing to your skin and hair while offering a superior sleeping environment by instantly and continuously drawing heat and moisture away from your skin. The beauty benefits of the frictionless bedding include reducing the stress and over drying of your hair and skin caused by the tugging, pulling and moisture-absorbing properties associated with traditional sheets.
The Midnight Label Collection consists of flat sheets, fitted sheets, and pillowcases, available in King and Queen sizing, as well as a duvet cover and sleep mask all offered in four colorways: Mist Gray, Porcelain, Spa Blue and Stone. The material (37% brrr˚ Nylon | 37% Nylon | 26% Spandex) has an instant cooling sensation and a luxurious feel. As with all SHEEX fitted sheets, there is an extra wide athletic grade elastic which fits snuggly on mattresses up to 18 inches (Queen) and 20 inches deep (King).
SHEEX Co-Founder/Co-CEO Susan Walvius is excited about adding the new collection to the product line-up. “Midnight is our silkiest and coolest sheet, yet. It’s infused with amazing natural minerals that will never wash out. Your hair and skin will love the frictionless fabric,” Walvius said.
The SHEEX/brrr° venture finds two powerful, women-owned brands combining forces. The Midnight Label Collection is the collaboration of a trio of female entrepreneurs: SHEEX Co-Founders/Co-CEOs Michelle Marciniak and Walvius, and brrr° Founder and CEO Mary-Cathryn Kolb, who are each distinguished as members of EY’s Entrepreneurial Winning Women™ North America.
“We have always wanted to work on a collaboration with Mary-Cathryn’s amazing brrr˚ technology and mesh it with our SHEEX technology. It’s great to work with another visionary female entrepreneur,” Marciniak stated.
About SHEEX® SHEEX, Inc. is the world’s first performance fabric bedding and sleepwear company with globally patented technology that provides optimal thermal conditions for deeper sleep powered by SLEEP•FIT® Technology. Inspired by the feel and breathability of athletic performance fabrics, Co-Founders Michelle Marciniak and Susan Walvius, shook up the bedding world in 2007 by inventing a completely new “Performance Bedding” category in home textiles through breathable, stretchable, moisture-wicking technical fabrics. Since their initial invention, SHEEX has grown from performance bed sheets to a mattress line plus a full “top of the bed” and sleepwear line. SHEEX, Inc. is certified as a Women’s Business Enterprise (WBE) through the Women’s Business Enterprise National Council (WBENC) and is featured in Walmart, Bed Bath & Beyond, department stores, specialty stores, and mattress and furniture retailers in North America. For more information about SHEEX®, visit sheex.com.
About brrr°: brrr° was founded in 2014 to develop technologically advanced cooling fabrics that improve the items we wear and touch in our everyday lives. brrr° has a patented process for combining natural cooling minerals, active wicking and rapid drying to create a Triple Chill Effect that immediately and continuously draws heat and moisture away from the skin. The privately held Atlanta-based company is led by Founder and CEO Mary-Cathryn Kolb, who previously held senior positions at Spanx and TOMS Shoes. For more information, please visit brrr.com.