LOGAN, Utah—Malouf™ has hired a new creative director to lead their creative professionals across six teams. These teams are comprised of videographers, photographers, graphics designer and writers, as well as 3D artists, stylists, set designers and visual merchandise professionals. His broad background as a manager of creative teams for various industries enables him to work with a variety of creative talent, as well as external firms and freelancers.
Malouf™ Marketing Director Scott Carr said, “Our creative capabilities are our signature in the industry, and something that our partners continue to connect with. Adding Brian to the mix ensures we are efficient, proactive and forward-thinking in our recommendations.”
Brian Bird has over 25 years of experience in entertainment, finance, manufacturing and consumer goods for a number of high-profile clients, including projects for Google, Warner Bros., Ferrari World and other location-based entertainment venues. He has held roles in creative leadership at Thinkwell Group, Avery Dennison and American Funds – Capital Group Companies, where he developed expertise in brand identity and strategy, sales materials and trainings, wayfinding and exhibit design and package design.
According to Bird, “The role of creative teams at Malouf™ is to support retail partners by crafting compelling visual stories. Regardless of medium, we articulate our brand value by strengthening our partners ability to trust and market our products.” His position will allow the creative teams at Malouf™ to continue to build skill development and efficiency, so they can serve the industry with the exciting new marketing tools.
Bird also discussed the importance of fostering the breadth of capabilities at Malouf™. He said, “Building strong capabilities across all creative teams enables us to leverage our ability to be strategic partners. Providing best-in-class creative assets and support positions us to react quickly to market conditions and proactively stay ahead of the curve.”
To access any of the marketing assets provided by Malouf™ creative teams, connect with your sales representative or visit the Wholesale Resource Center.
A leader in the furniture and bedding industry, Malouf™ offers a wide range of innovative products including mattresses, adjustable bed bases, furniture, pillows, sheets, mattress protectors, bed frames and mattress toppers. Malouf™ products are available in over 15,000 retail partner locations in the U.S. and its growing international team now serves over 25 countries. Known for its commitment to quality, pricing and service, Malouf™ continues to expand its vertical integration and technology capabilities to better serve its customers with more than 335 global patents and trademarks. Malouf™, a Certified B Corporation®, was founded in 2003 by Sam and Kacie Malouf and is headquartered in Logan, Utah. To learn more, visit maloufsleep.com.