FRIANT, CALIFORNIA – Because the 2021 Winter Las Vegas Market has been postponed until April, The Specialty Sleep Association (SSA) showroom is “going virtual” to bridge the gap between January and April. Since the Las Vegas Market opened, every winter and summer the SSA has presented a bedding co-op showroom of 30+ exhibiting companies at the Las Vegas Market, now located in C Building (C1565). The SSA did not want to disrupt that offering, even during these disruptive times.
SSA Executive Director Tambra Jones said, “We have a beautiful showroom filled with bedding products. We are offering an interactive virtual experience with the companies in the room for stores who want to shop now, and they can do it safely from their own computer.”
The SSA will email invitations to their Virtual Showroom beginning the first week of February, and buyers will be able to shop the showroom and interact with exhibitors until the
April Las Vegas Market. “We will shoot a new video of the showroom at the April Market, and offer that to buyers along with the LIVE event in Las Vegas,” said Jones. “Working virtually has become the norm due to COVID. We believe a virtual option is important for market shoppers, and we will make it part of our Las Vegas Market offerings now and in the future.”
You can visit the SSA website right now for your invitation to their virtual showroom, https://www.sleepinformation.org/showroom-request.
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