Shifman Honors Sales Leader

Luxury mattress leader awards industry veteran Joe Pusateri as Salesperson of the Year

Joe Pusateri

NEWARK, N.J. (Mar. 8, 2021) – Shifman Mattresses, a leader in luxury, handcrafted mattress manufacturing, has named industry veteran Joe Pusateri its 2020 Salesperson of the Year.

As Southeast territory manager for Shifman, Pusateri has opened new retail partnerships, driven strong sales with existing accounts for two consecutive years, and diligently helped navigate all his customers through the temporary closures and challenges related to the pandemic. He was also integral in the virtual on-boarding of a major national account and conducting virtual training for sales associates across the country.

“Joe’s commitment to the retail partners he serves helped minimize losses and establish a path for recovery through a difficult time for all of us. He exemplifies what we proudly call ‘The Shifman Difference’ as a family-owned company based on dedication and integrity,” said National Sales Director Lisa Frey.

To honor his dedication and excellence, Pusateri was recently presented with a beautiful plaque and generous monetary gift at a company event by Shifman President Bill Hammer and Frey.

“There are few as determined and naturally-inclined as Joe to provide the best personal service, always with impeccable, genuine politeness. It is no surprise that he would earn this prestigious company honor during these unprecedented times,” said Hammer.

Shifman awards sales excellence based on four criteria: overall territory sales revenue, client acquisition rates, existing client engagement and contributions to the overall success of the team.

A sales veteran of 38 years, Pusateri joined Shifman in November 2018 and serves customers throughout the Southeast. He began his career in retail sales with Levitz Furniture in 1982 where he spent 14 years before serving in various sales roles at Bassett, Sealy and Aireloom. He was also director of training for Risk Assurance Partners of Delray Beach, Fla., before joining Shifman.


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