COLUMBIA, MD – July 14, 2021 – Classic Brands, a leading designer, distributor and manufacturer of sleep products, sleep accessories and furniture, announced today that the Company will be showcasing its Infinity Sleep collection at the upcoming Las Vegas Market. Classic’s team of sleep experts will be onsite to promote the unrivaled benefits of the Company’s Hybrid Infinity, Infinity Modern, and Infinity Encore lines, as well as a comprehensive selection of imaginatively designed mattresses that will allow retailers to customize features to their specific needs. The 2021 Las Vegas Market is scheduled to take place August 22 – 26 in Las Vegas, Nevada. Attendees of the event can find Classic Brands at booth B970.
The three elements of Classic’s Infinity Sleep collection – Hybrid Infinity, Infinity Modern and Infinity Encore – are designed to seamlessly complement each other while offering brick-and-mortar retailers and ecommerce platforms a complete collection of products that address key consumer needs, boost sales, and enhance advertising efficiencies. Additional highlights of these three elements include:
Hybrid Infinity: Developed in collaboration with Sit ‘n Sleep, a leading mattress retailer based in Los Angeles, Hybrid Infinity mattresses range from 8-inch to 15-inch profiles. All mattresses are packaged in Classic Brands’ signature bags for easy delivery or cash and carry by consumers and come with a guaranteed 365- night in-home trial, free shipping and exchanges.
Infinity Modern: The Infinity Modern furniture collection is a diverse modern line consisting of over 100 products built for e-commerce and brick-and-mortar retailers that include metal, wood, and upholstered platforms and bedframes with an adjustable base. Infinity Modern’s featured Post and Beam line includes a solid pine wood frame platform bed alongside a solid birch wood nightstand, dressers, and a hutch with thoughtfully placed USB ports – all available in white and walnut. Infinity Modern upholstered beds have also been specially constructed to sit inside or atop slats, giving the consumer added flexibility when it comes to their preferred height settings.
Infinity Encore: Complementing the Infinity Modern collection is Classic’s Infinity Encore, a five-bed memory foam collection offering superior MDI memory foams, ice cold specialty covers and sharp modern design aesthetics, which will also be on display at the Las Vegas Market.
“We look forward to showing our Infinity Sleep collection at this year’s Las Vegas Market,” said Scott Burger, CEO of Classic Brands. “In our industry, keeping up with the demands of retailers, ecommerce platforms, and consumers is a never-ending mission, one that requires brands to constantly innovate and evolve to better-address the needs of the market. At Classic Brands, part of our commitment to excellence is to live by this mission every day and introduce products and programs that truly answer the call of our partners and customers at every level. Our Infinity Sleep collection represents the latest results of this commitment, and we are excited to share these innovations with the industry in Vegas this summer.”
Importantly, Classic’s Hybrid Infinity is the industry’s first turnkey, omnichannel bedding program, offering six specialty hybrid mattresses alongside a dedicated website, e-commerce platform, TV commercials, and robust social media program including thousands of glowing customer reviews. This offering has been especially critical for retailers and ecommerce platforms over the last eighteen months against the backdrop of the global pandemic and corresponding changes in consumer behavior.
“As the United States continues to reopen and recover following the heights of the pandemic, the need for end-to- end solutions that enhance capabilities for retailers and ecommerce platforms has never been greater,” said Vivian Weng, chief commercial officer at Classic Brands. “COVID-19 changed consumer sales in many ways – from shopping to delivery. We have been following these trends closely, and since the early days of the pandemic, have worked hard to bring our partners and customers products that address the ever-changing priorities of consumers. For example, our groundbreaking Hybrid Infinity Collection brings together superior products alongside plug-and-play digital assets, comprehensive marketing insights, co-op advertising, and direct-to-consumer drop-shipping capabilities. This offering is unlike anything else in the marketplace and ensures a comprehensive end-to-end solution that is convenient, efficient, and cost effective.”
For more information about Classic’s Infinity Sleep collection, please visit www.ClassicBrands.com.
ABOUT CLASSIC BRANDS
Founded in 1971 with headquarters in Columbia, Maryland and distribution capabilities nationwide, Classic Brands is a leading designer, distributor and manufacturer of sleep products, sleep accessories and furniture, with a focus on the finest quality mattresses. The company has a long history of providing product development, sourcing, and logistics services to a diverse set of leading retail customers throughout the U.S. Classic Brands is constantly seeking to deliver quality and comfort at an affordable price. The company uses the finest materials from around the world, including all-natural and high-performance covers, Talalay and Dunlop latex, memory foam, gel-infused memory foam, innerspring and wrapped coil hybrids. Classic Brands is committed to being on the cutting edge of designing and producing innovative products for people to sleep healthier. Its sleep systems are designed to help achieve the maximum benefit from each night of sleep. For more information, visit www.ClassicBrands.com.
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