Asheboro, North Carolina-based supplier Asheboro Elastics Corp. has hired Priscilla Peralta.
Peralta brings more than a decade of design and merchandising experience to her new post as product manager. Most recently, she was design director for Creative Ticking. She also previously worked with textile manufacturers Global Textile Alliance, The Quantum Group and Culp Home Fashions.
In her new role, Peralta is responsible for developing, merchandising and marketing tapes, decorative ribbons, handles and other narrow fabric applications for the sleep products industry. She reports to Laura Allred, senior product manager.
“I am honored to join team AEC,” Peralta said. “Textile applications and advancements have evolved dramatically since I began my career. We see demand shifting in front of our eyes, and AEC is one of the companies who has continued to push beyond the boundaries of conventional applications. I am excited to help our partners solve problems, build increasingly better products, and to empower our customers’ product development/innovation teams with knowledge of what narrow fabrics can do to take their products to the next level.”