Mlily USA, a mattress and pillow producer with headquarters in Knoxville, Tennessee, has hired home furnishing veteran Ryan Farber as its new vice president of marketing. He manages all aspects of the department for the company, with a focus on expanding its digital platforms.
Farber is the former director of marketing for Amini Innovation Corp., where he revamped the marketing department, streamlined operations, and implemented new tools and technologies. He also developed relationships with e-commerce sales agencies to integrate products onto various e-commerce platforms and oversaw the company’s advertising efforts. Prior to that, he executive director of the West Hollywood Design District.
Most recently, Farber was vice president of marketing for Novis Health.
“Ryan is a marketing thought leader who combines experience in the home furnishings industry with the advantage of also having worked in other industries. That is a tremendous plus for us as we grow our organization,” said Glenn Kobylarczyk, executive vice president of Mlily USA.
Of his new post, Farber said: “This is a transformational time for the sleep products industry, and I am excited to join a company that truly is a leader in the science and innovation of the category. We have a unique opportunity in the current marketplace, and I look forward to supporting the growth of the business with a more comprehensive marketing program. I couldn’t be more excited to help propel Mlily forward and help them reach their full potential. The support and willingness at the executive level to invest in building the Mlily brand has been tremendous. For me, it’s all about making sure the business and brand keep moving forward, visualizing what the future can be and making it happen.”
Mlily USA, is part of Healthcare Co. Ltd. based in Rugao, China.