Serta and Shinola Marry Brands in New Mattress Collection

Atlanta-based mattress major Serta Simmons Bedding LLC has partnered with Shinola, a design brand known for crafting timepieces and leather goods, to launch a mattress collection called 313 — an ode to the area code in Shinola’s home city, Detroit.

The Serta x Shinola 313 boxed mattress incorporates the Shinola brand stripe on the border and lightning bolt on the panel.

The Serta x Shinola 313 Mattress, starting at $899 and available online at and, is a 10-inch plush boxed mattress. The mattress incorporates Shinola’s trademark lightning bolt (sewn across the cool-to-the-touch cover) and brand stripe that can be found on watch bands and leather goods. 

“This line also builds upon our existing partnership with the Shinola brand to exclusively provide mattresses to the Shinola Hotel,” said Laura Brewick, senior vice president of brand marketing at SSB. “While the 313 Mattress collection is an entirely new product, we are excited to be working alongside Shinola once again to bring our trademark comfort to consumers in a new and stylish way.” 

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