Serta Simmons Startles Industry With Tuft & Needle Merger

Serta Simmons Startles Industry With Tuft & Needle Merger

Atlanta-based manufacturing major Serta Simmons Bedding LLC and online disruptor Tuft & Needle have agreed to merge, creating “the No. 1 customer-centric house of brands” in the mattress category, according to a jointly issued Aug. 21 news release. Terms of the deal, which is projected to close at the end of September, were not disclosed. […]

Huge Bed Draws Attention to Serta Campaign

Huge Bed Draws Attention to Serta Campaign

Major mattress brand Serta, part of Atlanta-based Serta Simmons Bedding LLC, spotlighted its “Serta Comfortable” campaign on June 19 with an event in Los Angeles that featured a giant bed made of 12 queen-size Serta iComfort Hybrid mattresses. Consumers were invited to visit Hollywood & Highland at 6801 Hollywood Blvd. that day to test out […]

Humorous Serta ad campaign encourages indulgence

Humorous Serta ad campaign encourages indulgence

In February, major mattress brand Serta, part of Atlanta-based Serta Simmons Bedding LLC, launched a new multichannel advertising campaign, “Not just sorta comfortable. Serta comfortable.” It includes three goofy TV spots starring the fictional comfort-loving Rick Blomquist from De Pere, Wisconsin. The campaign was created by Serta’s new creative agency Leo Burnett Worldwide. At the […]

Serta unveils new iComfort Mattress Collection using latest hybrid technology at Las Vegas Market 

News release written by Serta and published, unedited, by BedTimes. Leading Mattress Manufacturer Also Showcases New “Not Just Sorta Comfortable. Serta Comfortable.” Advertising Campaign Hoffman Estates, Ill. – Serta – a pioneer in comfort for more than 85 years and the number one mattress manufacturer in the U.S. – is launching its newest iComfort Hybrid mattress collection at the Winter 2018 Las Vegas Market. Now designed from the inside out with the brand’s most advanced technologies, […]

Leo Burnett named new creative agency for Serta

Serta Inc., a subsidiary of Atlanta-based Serta Simmons Bedding LLC, has selected Chicago-based Leo Burnett Worldwide as the company’s new lead creative agency. “The agency appointment was made after a rigorous review,” said Warren Kornblum, interim chief marketing officer for SSB. The selection ended Serta’s 17-year relationship with previous agency Doner, which didn’t participate in […]

Las Vegas Market is a mellow show with maximally cool products

Las Vegas Market is a mellow show with maximally cool products

Bedding exhibitors engage buyers with aesthetics, boxed goods and lots of temperature talk BY BARBARA T. NELLES AND BETH ENGLISH Home furnishings buyer attendance at the Summer Las Vegas Market July 30-Aug. 3 was on a par with last summer’s show, according to officials at the World Market Center in Las Vegas, although to the editors of BedTimes, […]

New Sears store sells just mattresses and appliances

Hoffman Estates, Illinois-based Sears has opened its first Sears Appliances & Mattresses store. Located in Pharr, Texas, the freestanding store is dedicated to two of the retailer’s strongest categories and builds on the success of the Sears Appliances store that opened last year in Fort Collins, Colorado, the company said in a news release. “Response to […]

Mattress industry news, compressed: Will it box?

Mattress industry news, compressed: Will it box?

As in, can I get this mattress, foundation, adjustable base or decorative bed into small cartons for easy shipping? BY BARBARA T. NELLES That is the overall theme as I walk through the moderately busy Summer Las Vegas Market visiting mattress and sleep accessories exhibitors. It seems easy-ship has become the mantra of the sleep […]

Serta Campaign Encourages Peace in the Bedroom

In a campaign earlier this summer, Hoffman Estates, Illinois-based Serta, part of Serta Simmons Bedding LLC, with headquarters in Atlanta, encouraged people to take some time out of their busy lives and “Declare Peace.” Serta’s campaign reminded everyone that there’s no better place than the bedroom to find complete comfort, whether it’s for 15 minutes […]

ISPA Welcomes New Trustee, Scott Tinsley, Plus Additions to Committees

ISPA Welcomes New Trustee, Scott Tinsley, Plus Additions to Committees

The International Sleep Products Association has appointed Scott Tinsley, vice president of sales for Serta International, as the newest addition to its board of trustees. “I am honored and humbled to have been selected by Serta to represent our company as a trustee on the ISPA board,” Tinsley said. “ISPA does great work supporting our […]

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