Serta Simmons Bedding Appoints Cesar Perez as Chief Financial Officer 

Serta Simmons Appoints CFO. Cesar Perez
Cesar Perez

Serta Simmons Bedding, a leading global sleep company based in Doraville, Georgia, has named Cesar Perez as its new chief financial officer. Perez will report to newly appointed CEO Jim Loree and serve as a member of the company’s senior leadership team.  

As CFO, Cesar oversees the finance organization and is responsible for operations, commercial and corporate financial planning and analysis (FP&A), accounting, finance shared services, internal audit, tax and treasury, information technology and information security.  

Perez joins SSB with 19 years of finance leadership experience including Electrolux where he was CFO for North America and a member of the global CFO team. In that role, he served as strategic financial partner to the CEO, with P&L responsibility for a $5 billion business across manufacturing, R&D and distribution. Perez began his career at GE Appliances, spent more than a decade in financial management positions of increasing responsibility and ultimately was responsible for all aspects of finance for GE Appliance sales and marketing.  

“As we continue to execute our strategic business transformation, I am excited to welcome Cesar to Serta Simmons Bedding as our CFO,” said Jim Loree, CEO. “His success as an executive leader, coupled with his extensive operational and finance experience, will be critical in strengthening our organization, driving profitable growth and increasing free cash flow.”  

Perez added: “Serta Simmons Bedding has an incredible portfolio of powerful brands. I look forward to partnering with Jim and the leadership team, the finance team and broader organization to continue to accelerate SSB’s turnaround.” 

Stay up-to-date on Serta Simmons Bedding: Jim Loree Named CEO of Serta Simmons Bedding .

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