Sinomax USA to Make Beautyrest and Serta Boxed Beds

Serta Simmons Bedding LLC has inked a deal with Sinomax USA, part of Hong Kong-based Sinomax Group Ltd., for the manufacture of Beautyrest- and Serta-branded mattress-in-a-box collections and foam sleep accessories. Sinomax is a foamer and finished goods manufacturer with significant business in the United States among big-box retailers such as Walmart and Costco. In […]

Serta Simmons Picks Up New Business at Mattress Firm

Houston-based sleep shop chain Mattress Firm and Atlanta-based mattress major Serta Simmons Bedding LLC have entered into a five-year agreement considerably expanding their relationship. The news follows the sleep shop chain’s 2016 acquisition by Steinhoff International Holdings NV, based in Johannesburg, and the subsequent severing of its relationship with Tempur Sealy International Inc. in the […]

Serta Simmons Expands Manufacturing Footprint, Matches Retailers’ Ad Spending

Mattress manufacturing major Serta Simmons Bedding LLC is investing more than $100 million in new manufacturing plants and a multiyear advertising strategy, according to a news release from the Atlanta-based company.  In 2017, Serta Simmons will add four large facilities to its existing network of more than 30 plants. The buildings are complete and the […]

Serta Simmons Bedding supports Ante4Autism fundraiser as presenting sponsor

Serta Simmons Bedding supports Ante4Autism fundraiser as presenting sponsor

Serta Simmons Bedding LLC will be a presenting sponsor of the seventh annual Ante4Autism poker tournament at the Golden Nugget Hotel & Casino, Sunday, Jan. 18 at 7 p.m. The Hoffman Estates, Illinois-based mattress major is supporting the event at the highest sponsorship level of $10,000 and its branding will be incorporated throughout. As many as […]

Serta Simmons Bedding considering Atlanta move

The Atlanta Journal-Constitution reported today that the city of Atlanta is negotiating to become the new corporate headquarters of Hoffman Estates, Illinois-based Serta Simmons Bedding LLC, parent of two major mattress brands. The negotiation was disclosed by Atlanta’s economic development arm, Invest Atlanta, which will meet Thursday morning to discuss incentives. The mattress maker may […]

Serta taps appliance executive Michael Traub for top spot

Serta taps appliance executive Michael Traub for top spot

Mattress major Serta Simmons Bedding LLC, with headquarters in Hoffman Estates, Illinois, has named Michael Traub president of National Bedding Co. (doing business as Serta International). He reports to Gary Fazio, Serta Simmons chief executive officer, and fills the role formerly held by Bob Sherman, who left the company about one year ago. Traub brings […]