Serta Simmons Names Horan to New Top Sales Role

Following an extensive search, Serta Simmons Bedding LLC has appointed Dan Horan chief sales officer, a new position for the company. He reports to Michael Traub, chief executive officer of the Atlanta-based mattress manufacturing major, and will manage all channel sales leaders who previously reported directly to Traub. Horan steps into his new role Aug. […]

Callahan Joins Classic Brands as CFO

Callahan Joins Classic Brands as CFO

Specialty bedding manufacturer Classic Brands, based in Jessup, Maryland, has named former Serta Simmons Bedding LLC executive Brian Callahan to the new position of chief financial officer. Callahan was executive vice president and CFO of SSB from 2010 to 2015. He was responsible for all finance functions and information technology for both the Serta and […]

Huge Bed Draws Attention to Serta Campaign

Huge Bed Draws Attention to Serta Campaign

Major mattress brand Serta, part of Atlanta-based Serta Simmons Bedding LLC, spotlighted its “Serta Comfortable” campaign on June 19 with an event in Los Angeles that featured a giant bed made of 12 queen-size Serta iComfort Hybrid mattresses. Consumers were invited to visit Hollywood & Highland at 6801 Hollywood Blvd. that day to test out […]

Serta Simmons Bedding consolidates West Coast manufacturing at new mega-sized plant

Serta Simmons Bedding consolidates West Coast manufacturing at new mega-sized plant

Atlanta-based Serta Simmons Bedding LLC has doubled its manufacturing footprint in Moreno Valley, California, with the opening of a 533,000-square foot plant. The facility is the third of four large plants to come online as part of the mattress major’s announced $100 million investment in its extensive manufacturing network. The new facilities each produce both […]

Serta Simmons Bedding opens Serta and Beautyrest plant in Northeast

Serta Simmons Bedding opens Serta and Beautyrest plant in Northeast

Mattress major Serta Simmons Bedding LLC has commenced mattress manufacturing at a new plant in Windsor Locks, Connecticut. It is twice the size of a former site in Springfield, Massachusetts, and employs 240 people, many of whom transferred from the old plant. Since 2017, SSB has opened two larger plants in Houston and Moreno Valley, […]

Leo Burnett named new creative agency for Serta

Serta Inc., a subsidiary of Atlanta-based Serta Simmons Bedding LLC, has selected Chicago-based Leo Burnett Worldwide as the company’s new lead creative agency. “The agency appointment was made after a rigorous review,” said Warren Kornblum, interim chief marketing officer for SSB. The selection ended Serta’s 17-year relationship with previous agency Doner, which didn’t participate in […]

Sinomax USA to Make Beautyrest and Serta Boxed Beds

Serta Simmons Bedding LLC has inked a deal with Sinomax USA, part of Hong Kong-based Sinomax Group Ltd., for the manufacture of Beautyrest- and Serta-branded mattress-in-a-box collections and foam sleep accessories. Sinomax is a foamer and finished goods manufacturer with significant business in the United States among big-box retailers such as Walmart and Costco. In […]

Serta Simmons Picks Up New Business at Mattress Firm

Houston-based sleep shop chain Mattress Firm and Atlanta-based mattress major Serta Simmons Bedding LLC have entered into a five-year agreement considerably expanding their relationship. The news follows the sleep shop chain’s 2016 acquisition by Steinhoff International Holdings NV, based in Johannesburg, and the subsequent severing of its relationship with Tempur Sealy International Inc. in the […]

Serta Simmons Expands Manufacturing Footprint, Matches Retailers’ Ad Spending

Mattress manufacturing major Serta Simmons Bedding LLC is investing more than $100 million in new manufacturing plants and a multiyear advertising strategy, according to a news release from the Atlanta-based company.  In 2017, Serta Simmons will add four large facilities to its existing network of more than 30 plants. The buildings are complete and the […]