Huge Bed Draws Attention to Serta Campaign

Major mattress brand Serta, part of Atlanta-based Serta Simmons Bedding LLC, spotlighted its “Serta Comfortable” campaign on June 19 with an event in Los Angeles that featured a giant bed made of 12 queen-size Serta iComfort Hybrid mattresses.

Serta campaign with Anna Camp 3
Actress and singer Anna Camp lounges on a giant Serta bed in Los Angeles to spark conversation about what makes her “sertacomfortable.”

Consumers were invited to visit Hollywood & Highland at 6801 Hollywood Blvd. that day to test out the giant Serta mattress, capture the moment in GIF form with the on-site photo booth and engage with an interactive cloud wall by answering “How do you get extremely comfortable every day?” Those who shared with the hashtag #sertacomfortable on Instagram were given a chance to win an iComfort Hybrid mattress and other prizes every day during the campaign, which ran through June 25.

Actress and singer Anna Camp was on-site to start the conversation by sharing what makes her “extremely comfortable.” “Balancing a busy career and personal life, I try to make things as comfortable as possible,” she said. “Whether it’s letting my cute pug lick my face or my husband give me a foot massage after wearing high heels at a red-carpet event, this is what I call #sertacomfortable.”