NEWS RELEASE
PHOENIX (November 2, 2026) – Purecare, a leading wellness-focused bedding brand, has named industry veteran Keith Mackey chief revenue officer, a newly created executive position designed to support the company’s continued expansion in domestic and international markets.
Mackey brings nearly 40 years of experience in the furniture and bedding industries, with an extensive background in retail operations, sales leadership, franchise development and strategic account management. His career spans both the retail and wholesale sides of the business, giving him a broad understanding of the strategies that drive revenue growth for manufacturers and their retail partners.
In his new role, Mackey will oversee Purecare’s revenue growth strategies across domestic and international markets, including leadership of the company’s sales organization, account development and customer service initiatives. He will also provide strategic input on product development to ensure the company’s offerings align with retailer needs and market opportunities.
The appointment also brings together Mackey and Purecare Chief Executive Officer Sean Bergman, who have been respected industry colleagues and friends since Bergman worked for Mackey nearly 20 years ago. The two have long shared an interest in working together again, but the right opportunity had yet to emerge.
“I have long looked up to Keith over the years, and he has been a personal mentor to me. I know exactly who he is, the kind of excellence he expects from his team, and the dedication he shows to his customers.” Bergman said. “Purecare has reached a point in our business where we need a seasoned executive leader focused on driving revenue and building on the successful partnerships we’ve achieved. Keith understands this business from every angle, and he knows what retailers need to drive revenue. His experience, relationships and strategic approach make him the ideal person to lead that effort.”
Most recently, Mackey served as chief sales officer for Mattress By Appointment, where he previously held the position of vice president of business development. Earlier in his career, he served as vice president of sales for North America at Protect-A-Bed, leading wholesale sales efforts and supporting the company’s retail distribution network.
Mackey also served as Senior Director of the Strategic Retail Group at Serta Simmons Bedding, where he spearheaded the development and expansion of a dedicated division focused on innovative licensed retail business models. Under his leadership, the division developed and managed multiple retail programs designed to accelerate revenue growth, expand market presence and strengthen brand and category awareness among retailers nationwide.
Mackey also held several leadership positions with Verlo Mattress, advancing from general manager to president. His progression reflected his success in supporting franchise operators and owners, strengthening retail operations and developing strategies to support franchise growth. His earlier career included leadership positions with Mattress Outlet and Heilig-Meyers Furniture.
Together, these experiences have given Mackey a comprehensive perspective on the bedding industry’s retail and wholesale channels, from the day-to-day challenges facing store operators to the sales, merchandising and distribution strategies that support manufacturer growth.
“I’m bringing a 360° perception of consumer, retailer, and wholesale manufacturing and how they all work together, driven not just through experience, but through deep research and analysis,” Mackey said. “I’m excited to share Purecare’s health and wellness story through that lens.”
The appointment comes as Purecare continues to expand its portfolio of wellness-focused bedding products, including mattress protectors, pillows and sheets designed to enhance the sleep environment and create additional sales opportunities for retail partners.
