Nest Bedding Selects New President and CEO

Christian Alexander

Christian Alexander is the new president and chief executive officer of Nest Bedding, a family-owned factory-direct based in Chico, California. His father, Joe Alexander, founder and former CEO, is retiring.

Christian Alexander has most recently served as chief operations, marketing & business development officer for Nest Bedding. According to a news release, he has been at the forefront of Nest Bedding’s business development while also building out the company’s first corporate office, including the customer service, operations, accounting and marketing departments.

 “I’m honored to lead Nest Bedding as president and CEO, and am feeling energized to continue to fire on all cylinders,” he said. “Candidly, I’m most laser focused on being the brand consumers can trust in this space — not just for one single transaction but throughout their lives. We are creating sustainable product innovations that provide a lifetime of comfort and I want this to be our hallmark in the decades ahead.”

Founder and former president and CEO, Joe Alexander, remarked on the change in guard: “My 10 years as Nest Bedding’s president and CEO have been some of the most fulfilling of my life. As I retire to spend more time with my loved ones, I have never felt more confident and excited about Nest Bedding’s future with Christian leading the way.”

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