Shifman Sales Veteran Earns Top Honor

Newark, New Jersey-based Shifman Mattresses honored industry veteran Dave Trillet as Salesperson of the Year 2021. This is Trillet’s second award in three years.

Dave Trillet

Trillet joined Shifman as Midwest territory sales manager in 2018, when he earned his first sales excellence award. In 2021, Trillet’s territory grew with the addition of Macy’s and now covers 11 states.

“Dave has successfully balanced his responsibilities across all our retail channels in spite of the larger territory and has had a major impact on our department store channels, exceeding his goals by double digits,” said Lisa Frey, national sales director.

Shifman awards sales excellence based on four criteria: overall territory sales revenue, client acquisition rates, existing client engagement and contributions to the overall success of the team.

“The Salesperson of the Year embodies ‘The Shifman Difference,’ which consists of the highest standards of quality and integrity, and a strong belief in building valued, long-lasting partnerships,” said Bill Hammer, president. “Dave not only posted strong growth but also does his job with the utmost professionalism and heart with everyone he works with, including customers, RSAs and his Shifman team.”

A 33-year industry veteran, Trillet has wholesale and retail experience with prior sales roles at Sealy, Serta, Simmons, Restonic and Art Van.

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