Atlanta-based mattress major Serta Simmons Bedding LLC has launched its latest Beautyrest Black collection, introducing a full line of traditional and hybrid models in tandem for the first time.
“With the essential nature of sleep being recognized now more than ever, at SSB we are focused every day on offering high-quality and innovative sleep solutions across our portfolio,” said Taylor Beckstead, vice president of the Beautyrest brand for SSB. “With style continuing to climb the ranks as a top reason consumers pick their mattress, we are similarly focused on marrying industry-leading comfort with high-impact design.”
The new Beautyrest Black line features a fashion approach: An in-house design team is led by Lauren Lauricella, who has a background in fashion design. Lauricella and her team looked to trends in luxury home furnishings, as well as fashion, to develop the collection’s bold, all-black aesthetic, geometric accents and subtle pops of color.
In addition, SSB incorporated luxury materials, such as cashmere, in the mattress cover. For the higher-end models, the company included a comfort layer infused with alpaca, cashmere and silk fibers for airflow and breathability.
According to Beckstead, the performance of the mattress matches the line’s aesthetic. Beautyrest Black features a targeted, zoned support system with the brand’s patented T3 pocketed coil technology. The collection also features new plant-based cooling technology.
“Over the past 16 years, the Beautyrest Black line has grown to become one of our most coveted collections,” Beckstead said. “Our latest iteration leans into design like we never have before, offering consumers the perfect combination of premium comfort and luxury style.”