Magniflex Updates Popular Magnistretch Collection for Upcoming Las Vegas Market

Las Vegas Market News Release

PRATO, Italy – Leading Italian bedding manufacturer, Magniflex, is adding new components to its popular MagniStretch collection that incorporates innovative technology: a special foam layer with inclined sections that utilizes bodyweight to stretch and decompress the spinal column. The American Chiropractic Association-certified mattress line will be featured at the upcoming Las Vegas Market, which is scheduled to take place from July 24 to 28.

“The design of the MagniStretch collection was created with a more technical, health focus. We wanted to create consistency, with three updated models that feature the same technology, but in different heights and varying comfort levels,” said Billy Curtright, national sales manager for Magniflex USA. “We revamped the line to cater to today’s trends in the bedding industry, using softer materials along with temperature-regulating Outlast fabric for a more comfortable night’s sleep.”

The MagniStretch collection, which was patented and developed in collaboration with the orthopedic specialists at the University of Zaragoza in Spain, features two updated models: MagniStretch 12 (medium) and MagniStretch Plus (medium-soft). The models feature Elioform and Eliosoft layers and Memoform padding that guarantee ideal spinal support, with a cover that combines natural Viscose and Outlast fabric to regulate temperature and release excess heat. The collection retails from $2,599 to $3,299.

The updated collection will debut at Magniflex’s Las Vegas showroom in building C, suite 1532 of the World Market Center, where the company will also be hosting daily happy hours from 4 to 6 p.m.

Magniflex was founded nearly 60 years ago in a suburb of Florence, Italy, and today more than 35 million people in 99 countries sleep on Magniflex mattresses. Known as a world leader in quality, comfort and innovation, Magniflex was the first mattress company in the world to gain certifications from OEKO-TEX®. The company’s central manufacturing facility produces up to 10,000 mattresses a day, many of which are exported to countries such as Japan, Spain, Germany, Russia, the United States and Canada. For more information, visit

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