Top national bedding brand launches technology to increase retailer engagement and commerce capabilities
Las Vegas Market News Release
CHICAGO (July 12, 2022) – Top national bedding brand Englander has launched Virtual Showroom Experience, an immersive, 360-degree digital complement to the company’s Las Vegas showroom that gives retailers full access to Englander products and marketing assets.
The newly launched Virtual Showroom Experience is more than a digital environment and goes beyond allowing retailers to navigate through the showroom. It serves as a first-person portal to learn more about all Englander collections, train sales staff, explore the brand’s robust suite of marketing assets, and discover new ways to sell.
“From hybrid work to omni-channel shopping, people now live online and offline. That’s why Englander has launched what feels like a video game for mattress merchandising,” said Mark Kinsley, Englander president and CEO. “Beyond creating an immersive extension of Englander’s showroom, we want to inspire retailers to create their own engaging and memorable experiences that drive sales.”
Upon entering the virtual showroom, the visitor can choose to walk through and browse, similar to a real-world showroom, or navigate directly to specific products. Standing at the foot of each bed, the visitor can click to access branded product specifications, high-quality images, and narrated videos. All assets are downloadable, shareable and ready-to-use by the retailer in their marketing.
Furthering its commitment to retail success, Englander will work with key retailers to create their own virtual showrooms that are fully equipped with e-commerce capabilities. Englander 3D models are available to select retailers who choose to develop the technology for their business.
At the upcoming Las Vegas Market, July 24-28, from its showroom C-1596, Englander will feature its high-performing national collections and demonstrate the powerful features of the Virtual Showroom Experience.
Englander is a top USA bedding producer. Our bench-made mattresses have delivered millions of nights of happy sleep to people around the world. Our team of experts use proven components to make the best mattresses in the world. Founded in 1894, Englander combines old world knowledge with state-of-the-art design to offer a range of sleep systems that deliver better sleep by design