Company says consumers have favorable response to wellness benefits of Immunity’s high copper content and quality build
Las Vegas Market News Release
PRINCETON, N.J. (July 12, 2022) –Since its debut at the January Las Vegas Market the Immunity collection by Therapedic International has made a strong connection with consumers who have seen and felt this new mattress line. Thus far, several dozen retail dealers have committed to this new line.
Immunity combines exclusive materials and constructions that, along with a good night’s sleep, may aid in boosting the natural immune system of the sleeper.
“In the current post-pandemic world, health consciousness and maintaining personal immunity is foremost on the minds of consumers, globally,” said Gerry Borreggine, president/CEO of Therapedic International. “The Immunity mattresses provide another line of defense, helping consumers enjoy comfort and support, along with the homeopathic benefits of copper, for a naturally restorative night’s sleep.”
The line is a six-number, hybrid collection featuring copper-infused, high-performance foams with Quantum-edge, pocketed coil units. Its distinguishing feature is its high copper content using patented and exclusive, copper yarn technology.
Copper has been tested and proven to be anti-bacterial, improve circulation, and boost immune systems. Immunity’s unique cover has a high copper content of as much as 30%. Not found in any other mattress ticking, even copper ticking, according to company officials, the effect of this high percentage of copper is that the ions in the copper yarn can penetrate up to four-layers of bed clothing.
“This is a mattress collection that will impart the full benefit of the copper to reach the skin of the sleeper,” said Borreggine. “Unlike other products featuring exclusive cooling or healing features that are buried inside the mattress, many layers below the sleep surface, Immunity has its exclusive feature directly on the surface. And the potency of that feature is so strong that it will permeate through four layers of bed linens, including a mattress pad.”
This patented yarn technology, NatuVerex™, boasts the highest copper content of any mattress cover on the market. Its efficacy and effectiveness are certified by fabric manufacturer Fine Cotton Factory in Canada. Fine Cotton officials said the 30% copper yarn content is the “sweet spot” for the fabric’s effectiveness as its research indicates that it is amount of copper need to positively affect the health of the sleeper.
Immunity debuted at the Las Vegas Winter Market in January 2022. It was test-marketed the year prior, under the name MemoryTouch Hybrid, in the Denver market. The product line was designed by Therapedic/Colorado owners Les Mesner and Rodney Goodrum, and it was an immediate hit in the marketplace.
Mesner and Goodrum brought it to the Therapedic group, and it was rebranded Immunity for its worldwide premier and release in January.
“The Immunity branding gives this great product line more clarity and better positioning. It was a strong product line for our factory, and now it has gotten even stronger with its new branding, point-of-sale materials, and positioning,” said Goodrum.
Other Therapedic factories are enthusiastic and support the Immunity collection. Factory owner Darren Sodikoff said it was the hit of the recent open house show held in Rock Island, Ill, “Immunity got a great response at our show. We got great placements on the line, and we expect good business from it.”
The line was recently viewed by Therapedic Indonesia at a private showing in Las Vegas. President Jeffri Massie said, “We are definitely going to launch the line in Indonesia at our Fall show.”
Massie’s wife, Silvia Kho, called Immunity’s positioning brilliant.
The six-number line begins at $1,299 and tops out with two models at $2,499. All the models feature copper-centric names such as: Cinnamon, Chestnut, Auburn, Terracotta, Siena, and Sepia.
The point-of-purchase materials detail the Immunity and Therapedic story, health benefits of copper and the exclusive features of the NatuVerex cover in colorful, eye-catching wall graphic, and with the tagline: Keep Well, Sleep Safe.
All six models of Immunity will be on display at the Las Vegas World Market Center during the Summer Market in B-946.
Therapedic is a 65-year-old mattress and sleep products manufacturer. Operating on six continents, with over 50 licensees’ products under the Therapedic brand label, it is a recognized top 10 mattress brand. In addition to key channels of distribution including Top 100 retailers, Therapedic top-of-bed products are sold exclusively through Bed Bath & Beyond.