We’re on the second half of the year. It doesn’t seem possible. Didn’t summer just arrive?
For me, this month is bittersweet. My oldest child will be headed to college in a few, short weeks. I’ve been ignoring this life transition and halfway pretending like it wasn’t happening. That’s a healthy way to handle it, right?
It’s a little like the glass half full or half empty perspective. Half empty — one chapter in his life is complete. Half full — there are so many exciting things ahead of him, and I can’t wait to see where he goes.
In July, several of the podcasts I listen to and the Instagrammers I follow commented on being in the middle of the year. Some took it as an opportunity to look back at the goals they set in January to see if they’re on track. Others took it as an opportunity to refocus on what matters for the remainder of the year.
Taking stock of where you’ve been and where you’re going is a useful practice. Dave Perry’s column takes a good look at where the mattress industry was in 2021. And in his article on polyurethane foam, he asked producers their thoughts on what’s to come for the rest of the year and on into 2023.
So many things are out of our control — global affairs, economic pressures, supply chain issues, etc. But taking stock and looking ahead gives us a chance to create a solid plan of action.
This month, our publications’ staff will gather to brainstorm ideas for BedTimes and its sister publication, Sleep Savvy. We want to set goals, take a look at workflow, plan video and social media strategies, and get into the weeds on a variety of topics we usually don’t have the time to explore. Most important in my mind is, are we serving you? Does BedTimes provide the content you need as a bedding industry professional? What is most useful to you? What are we doing well? What do we need to improve?
I would love to hear from you. Feel free to email me at firstname.lastname@example.org.
In the meantime, I wish you a glass half full. I hope the remainder of the year is full of possibility and potential for growth. I can’t wait to see where the rest of the year takes us.