NEWS RELEASE | WINTER 2024 LAS VEGAS MARKET
RANCHO CUCAMONGA, Calif. – Enhancing its offering of luxury bedding, E.S. Kluft & Company is introducing a new luxury memory foam mattress collection at 2024 Winter Las Vegas Market. The new collection combines the company’s signature craftsmanship with advanced technology for an unparalleled sleep experience.
“Our market research continues showing that consumers are willing to invest in quality bedding to provide a more restful sleep experience, and as such, luxury bedding sales are going strong and are outperforming the industry,” said Jon Stowe, managing director of E.S. Kluft & Company. “By expanding our luxury offering to the memory foam category, we are able to provide our retailers with a complete and competitive product selection in both the luxury innerspring and luxury foam segments.”
The Pinnacle Collection, Aireloom’s new luxury memory foam collection, includes nine mattresses under the Aireloom brand – six made exclusively with memory foam comfort and support layers and three hybrid mattresses comprised of both an innerspring core and memory foam.
In addition, E.S. Kluft is adding new accessories to complement both its Aireloom and Kluft bedding collections. These include new Aireloom and Kluft sheet sets and a new luxury down comforter under the Kluft brand.
And, under its Marshall Mattress brand, the company will add three new beds, complementing the offering it launched in 2021 for the U.S. and Canadian markets.
“We are sticking to the strategies that have guided us and served us well for the past several years,” said Stowe. “And that includes our continued commitment to offer luxurious, competitive, and profitable products, strengthening the close relationships we have with our retailers, and opening key new accounts in the U.S., Canada, and export.”
In addition, E.S. Kluft’s third U.S.-based factory, which opened in late 2022 in the Dallas-Fort Worth area, is fully operational, allowing the company to increase service and delivery to retailers across all its brands.
At 2024 Winter Las Vegas Market, Jan. 28 – Feb. 1, E.S. Kluft will showcase its new and existing collections from the Kluft, Aireloom, and Marshall Mattress brands in two showrooms at the World Market Center. The Aireloom collections will be featured in showroom C-1501, and the Kluft and Marshall Mattress lines will be presented in showroom C-1562.
“We’re entering an entirely new category this year with our new luxury specialty collection, complete with new features and technologies never before seen in our industry,” said Magali Castillo, vice president of marketing for E.S. Kluft & Company. “This addition to our already proven innerspring products is a testament to our company’s commitment to luxury, time-honored craftsmanship, and attention to detail and will provide our retailers with even more options for their luxury-minded consumers.”
The Aireloom Pinnacle Collection
Combining Aireloom’s heritage of luxury and craftsmanship with new cooling and memory foam technologies, the new nine-bed memory foam collection offers the ultimate in luxurious comfort, support and durability.
Each mattress in The Pinnacle Collection – six memory foam and three hybrid –features the brand’s traditional high-quality knit panel fabric, now enhanced with an innovative hyper-conductive CoolSense™ technology, resulting in a cool-to-the-touch cover that quickly delivers the perfect balance needed for a cool and comfortable night’s sleep.
For the ultimate cooling comfort, these new beds also feature uniquely engineered materials, like Aire-Adapt™ Memory Foam, Aire-React™ Memory Foam, and Aire-Flex™ Memory Foam. CertiPur-US certified, adaptable, and durable, they adapt and conform to the body’s unique needs throughout the night, relieving major pressure points as well as regulating the body temperature for undisturbed sleep.
These advanced memory foam comfort layers are infused with innovative natural minerals and additives including graphite, titanium and NanoCool™, designed to pull heat away from your body for unmatched cooling comfort.
Additionally, a high-density foam encasement offers increased durability and perimeter support to these new beds.
The new Aireloom luxury memory foam line includes six mattresses with different levels of firmness and two different profiles at 12” and 13”.
The new Aireloom Hybrid line offers three 13” mattresses with different levels of firmness.
The new Pinnacle Collection mattresses feature innovative materials that work together from cover to core to keep the consumer cooler and more comfortable all night long.
The Aireloom brand introduces a luxury sheet set to its accessories offering, adding to the memory foam pillows program introduced in 2023 and expanding on the range of Nimbus accessories to complement the luxurious Aireloom sleep experience.
The new sheet set, available as a bundle with two pillowcases, one flat sheet, and one fitted sheet, is designed with a natural blend of sustainable Tencel and Bamboo for ideal temperature and moisture management. For consumers who desire additional pillows, a set of two pillowcases will also be available individually.
Offering a unique softness and sheen, the 400 thread count sateen sheets will be available in white and charcoal gray, in five sizes (Queen, King, Cal King, Split King, Split Cal King).
Kluft Plume Accessories Collection
With the same exacting standards E.S. Kluft upholds in the production of its beds, the Kluft brand introduces a luxurious sheet set and down comforter to its Plume accessories collection, adding to the luxury down and latex pillow introduced in 2023, and providing a perfect complement to the exquisite sleep experience of a Kluft mattress.
The new sheet set, available as a bundle with two pillowcases, one flat sheet, and one fitted sheet, is designed with natural and luxurious 100% Egyptian Cotton. The 600 thread count sateen sheets offer a silky feel for luxurious comfort and give every bed a crisp, smooth look. These sheets will be available in white and platinum gray, in five sizes (Queen, King, Cal King, Split King, Split Cal King).
The new down comforter is filled with luxurious European white goose down and a 700 fill power for extra fluffiness and loft. It features a baffle box construction, providing even distribution, extra insulation and warmth. The comforter couples only the highest quality down with excellent design and workmanship to achieve a product that will add years of warmth and comfort to the user’s sleep environment. The Plume comforter will be available in medium weight, in Queen and King size, with a 100% cotton sateen cover.
To provide consumers with full transparency of where the down is sourced, they will be able to learn more about the specific down used in their Kluft comforter and pillow at trackmydown.com. In addition, Kluft’s Global Traceable Down Standard (Global TDS) and Responsible Down Standard (RDS) certifications guarantee that its down is responsibly sourced, respects animal welfare and can be transparently traced.
Marshall Mattress Assured Series
The Marshall Mattress collection, launched in 2021 for the U.S. and Canada, adds its new Assured Series in 2024 with three models available in tight top and euro top construction in three levels of firmness.
The new series features premium components that pair strength and durability with rejuvenating natural materials, such as eucalyptus, wool, and TerraPur™ Latex, to provide the optimal sleep experience.
Building on its legacy of more than 120 years, the collection is handcrafted with high attention to detail using high-quality natural materials and superior construction.
About E.S Kluft & Company
Based in Rancho Cucamonga, California, E.S. Kluft & Company’s two brands are Aireloom and Kluft. Kluft is its most luxurious brand available through Bloomingdale’s and other prestigious retailers. Aireloom offers artisanal quality and legacy features such as hand-tied coils and hand side-stitching in the best-in-class category. These quality designs feature cutting edge, patented production methods. To learn more about Kluft and Aireloom product lines, please visit www.KluftMattress.com and www.aireloom.com.
About Marshall Mattress
Founded in 1900 by machinist and engineer James Marshall, Marshall Mattress is best known for its handcrafted luxury pocket coil mattress collections. Marshall invented and patented the original Marshall Pocket Coil, the first independent spring system designed to provide a unique, optimum, comfort and support environment for sleep. The company pairs luxurious materials – such as cotton wrapped and individually-sewn pocket coils, natural New Zealand wool, pure cotton and finely woven Belgian damask fabric – with new technologies and quality manufacturing. To learn more about Marshall Mattress, please visit www.marshallmattress.com.
About The Flex Bedding Group
E.S. Kluft & Company and Marshall Mattress are owned by The Flex Bedding Group from Madrid, Spain. Founded in 1912, The Flex Bedding Group is amongst the world’s top 10 global sleep products producers with production plants in Spain, Portugal, Germany, Brazil, Chile, the United Kingdom and the United States, and commands a leadership position in premium bedding.