Plantation, Florida-based GhostBed has named Craig Leffew as its new director of sales for the United States. Leffew will spearhead the company’s U.S. sales initiatives, further solidifying GhostBed’s position as a premium provider of sleep products, according to a news release.
Leffew brings two decades of sales experience in the home furnishings and mattress industries. He started at Kingsdown, then moved to Tempur Sealy, where after six years, he was promoted to senior territory sales manager.
“Craig’s experience in our industry makes him a key asset to retailers looking to maximize sales on their floors,” said GhostBed Executive Vice President Alan Hirschhorn. “His experience aligns so well with our performance bedding products, and he is already having terrific success representing our brand.”
Leffew resides in Charlotte, North Carolina. He received his bachelor’s degree from Taylor University where he studied business administration and marketing.
“The GhostBed name is synonymous with innovation and comfort, and I’m eager to contribute to the mission of providing consumers with their most comfortable and rejuvenating sleep,” Leffew said. “With an impressive range of products that cater to a diverse range of sleeping preferences, including the acclaimed Venus Williams line, the groundbreaking Ghost Massage Mattress Powered by Cozzia, the cooling GhostBed Luxe, and more, I’m thrilled about the company’s future. I look forward to participating in its continued growth and success.”
