Tony Pearce, inventor of Purple’s flexible grid technology, has developed Ziwi ZiPP, a new pressure-isolating system for mattresses.
“I am forever proud of the grid technology my brother and I created and the incredible improvements it has made for millions of people. No technology has been able to isolate pressure points from support areas of the body and provide targeted softness and firmness the way the grid did,” Pearce said. “However, I have long felt there was a way to deliver this important comfort without the unusual feel and instability of the grid. That’s what I have done, and I call it Ziwi ZiPP.”
According to a news release, Ziwi ZiPP technology weaves together softness and support, bringing both to the surface of the mattress. Ziwi’s ZiPP design draws alternating channels of support upward and closer to the surface with channels of deep-reaching comfort. The weave of complementary materials is designed to redistribute weight across the support material, which flexes laterally under pressure points to achieve equilibrium. Unlike other materials that close off airways, the Ziwi ZiPP design opens heat-releasing airways as they compress. An actively heat-neutral mattress also puts the customer in complete control of their sleep temperature.
“In our previous venture, we shook up the industry with a new technology but also ignited excitement in the consumer to learn about and act on sleep — shopping online or in person. We’re excited to do that again with Ziwi and are recruiting retail partners,” said Ziwi co-founder Dan Hill, a former member of the original Purple team.
The Alpine, Utah-based Ziwi is launching with a single-bed model featuring Ziwi ZiPP technology and plans to release five additional models. “Ziwi ZiPP technology is revolutionary, but as with any solution in sleep, one bed does not fit all,” Ziwi co-founder Joe Nilson said. “Our extended models tailor the ZiPP experience to specific preferences and sleep needs and will range from $1,399 to $3,999.”
Learn more about Purple: Purple to Consolidate Manufacturing Operations.
