Purple grows distribution at Mattress Firm

Purple Innovation Inc., based in Alpine, Utah, has expanded its distribution relationship with Houston-based Mattress Firm. Purple’s boxed beds now are sold in 30 Chicago-area Mattress Firm stores, in addition to stores in Washington, D.C.; Austin, Texas; and Sacramento, California. In the coming months, Purple said it will move into Mattress Firm stores in Phoenix […]

Purple adds new model

Purple adds new model

Purple Innovation Inc., maker of boxed-bed brand Purple, the first of the online boxed-bed brands to become a publicly traded company, has launched an innerspring version. The Alpine, Utah-based company offers three models pairing pocket coils in the core with the company’s proprietary Hyper-elastic Polymer support layer. The pressure-relieving layer is a purple-colored solid gel […]

Purple reports triple-digit revenue gains in first earnings statement

Purple Innovation Inc. reported triple-digit gains in revenues for the fourth quarter ended Dec. 31, 2017, and for the 2017 fiscal year as the Alpine, Utah-based comfort technology manufacturer and retailer released its first earnings statement since becoming a publicly owned company. Purple reported net revenue jumped to $63 million in the fourth quarter, an […]

Purple completes ‘reverse merger’ with Global Partner Acquisition Corp.

New York-based Global Partner Acquisition Corp. has completed its “reverse merger” with online bed brand Purple and taken the company public. As a result of the deal, the company now has become a wholly owned subsidiary of GPAC, which has changed its corporate name to Purple Innovation Inc. As of Feb. 5, Purple’s common stock […]

Online bed brand Purple expands business into Canada

Online bed brand Purple has expanded into the Canadian market and is shipping its mattresses, pillows and cushions directly to Canadian consumers at no extra cost. “A good night’s sleep is a universal need,” said Sam Bernards, chief executive officer of the Alpine, Utah-based company. “We’re excited to extend the availability of our products to […]

Mattress e-commerce news is far from sleepy

Mattress e-commerce news is far from sleepy

Lots of e-commerce boxed-bed brand introductions, Purple goes public, Casper and Leesa nab more funding, and more E-commerce brands occupy a growing portion of bedding industry headlines. In fact, the BedTimes news desk is bombarded with news releases from just-launched, online-only bedding companies seeking coverage, as well as updates and product introductions from more established […]

Mattress Firm Highlights Technology in Campaign, Partners with Purple

Mattress Firm Highlights Technology in Campaign, Partners with Purple

Houston-based sleep shop chain Mattress Firm is putting technology in the spotlight in its new marketing campaign, promoting two exclusive mattresses from Serta Simmons Bedding LLC, headquartered in Atlanta. It also has begun a pilot partnership with online bed brand Purple, which it says features innovative technology. Titled “Technology to Power Off,” the campaign was […]