Online bed brand Purple expands business into Canada

Online bed brand Purple has expanded into the Canadian market and is shipping its mattresses, pillows and cushions directly to Canadian consumers at no extra cost. “A good night’s sleep is a universal need,” said Sam Bernards, chief executive officer of the Alpine, Utah-based company. “We’re excited to extend the availability of our products to […]

Mattress e-commerce news is far from sleepy

Mattress e-commerce news is far from sleepy

Lots of e-commerce boxed-bed brand introductions, Purple goes public, Casper and Leesa nab more funding, and more E-commerce brands occupy a growing portion of bedding industry headlines. In fact, the BedTimes news desk is bombarded with news releases from just-launched, online-only bedding companies seeking coverage, as well as updates and product introductions from more established […]

Mattress Firm Highlights Technology in Campaign, Partners with Purple

Mattress Firm Highlights Technology in Campaign, Partners with Purple

Houston-based sleep shop chain Mattress Firm is putting technology in the spotlight in its new marketing campaign, promoting two exclusive mattresses from Serta Simmons Bedding LLC, headquartered in Atlanta. It also has begun a pilot partnership with online bed brand Purple, which it says features innovative technology. Titled “Technology to Power Off,” the campaign was […]