Purple Innovation Inc., based in Alpine, Utah, has expanded its distribution relationship with Houston-based Mattress Firm.
Purple’s boxed beds now are sold in 30 Chicago-area Mattress Firm stores, in addition to stores in Washington, D.C.; Austin, Texas; and Sacramento, California.
In the coming months, Purple said it will move into Mattress Firm stores in Phoenix and the Bay Area of California, too. Purple mattresses also are available on MattressFirm.com.
