Mattress Firm appoints Thaler CMO

Mattress Firm appoints Thaler CMO

Mattress Firm, the largest specialty mattress retailer in the United States, has appointed Scott Thaler its new chief marketing officer. Thaler replaces Sicily Dickenson, who has left the company. In his new role, Thaler leads the strategy and implementation of Mattress Firm’s brand marketing, consumer insights and engagement, and retail marketing efforts. He also is […]

Purple adds new model

Purple adds new model

Purple Innovation Inc., maker of boxed-bed brand Purple, the first of the online boxed-bed brands to become a publicly traded company, has launched an innerspring version. The Alpine, Utah-based company offers three models pairing pocket coils in the core with the company’s proprietary Hyper-elastic Polymer support layer. The pressure-relieving layer is a purple-colored solid gel […]

Tempur Sealy reports 4th-quarter sales decline

Tempur Sealy reports 4th-quarter sales decline

Mattress major Tempur Sealy International Inc. reported total net sales in the fourth quarter of 2017 decreased 15.9% to $648.2 million from $771.1 million in the same quarter of 2016. The Lexington, Kentucky-based company said it gained considerable business in 2017 after the termination of its contracts with retailer Mattress Firm. For example, the Tempur-Pedic brand’s sales in North […]

Mattress Firm carries Purple beds

A select number of Mattress Firm stores now floor online boxed-bed brand Purple, which has headquarters in Alpine, Utah. Approximately 13 Mattress Firm stores in Washington D.C., were the first to offer Purple mattresses, followed by stores in Austin, Texas, and Sacramento, California. These locations were chosen by the Houston-based sleep shop chain following consumer research, […]

Hurricanes, distribution change lead to revenue drop for Tempur Sealy

Manufacturing major Tempur Sealy International Inc. reported mixed results for the third quarter which ended Sept. 30. Revenue fell more than 10% due to natural disasters and the end of the company’s sales relationship with Mattress Firm, while earnings came in slightly ahead of analyst estimates. For the quarter, the Lexington, Kentucky-based company’s total net […]

Mattress e-commerce news is far from sleepy

Mattress e-commerce news is far from sleepy

Lots of e-commerce boxed-bed brand introductions, Purple goes public, Casper and Leesa nab more funding, and more E-commerce brands occupy a growing portion of bedding industry headlines. In fact, the BedTimes news desk is bombarded with news releases from just-launched, online-only bedding companies seeking coverage, as well as updates and product introductions from more established […]

Mattress Firm hurries to aid employees and other Houston residents

Mattress Firm has launched a slew of initiatives to assist employees affected by Hurricane Harvey, and the overall community of Houston, which is home to the major retailer’s national headquarters. In an Aug. 30 internal memo, Ken Murphy, Mattress Firm president and chief executive officer, said that 950 employees live in areas affected by the […]

Mattress Firm Highlights Technology in Campaign, Partners with Purple

Mattress Firm Highlights Technology in Campaign, Partners with Purple

Houston-based sleep shop chain Mattress Firm is putting technology in the spotlight in its new marketing campaign, promoting two exclusive mattresses from Serta Simmons Bedding LLC, headquartered in Atlanta. It also has begun a pilot partnership with online bed brand Purple, which it says features innovative technology. Titled “Technology to Power Off,” the campaign was […]

Tempur Sealy Earnings Dip in First Quarter, But Business Update is Bullish

In its first quarterly report since ending its business relationship with retailer Mattress Firm in January, mattress major Tempur Sealy International Inc.’s net income, under U.S. generally accepted accounting principles, decreased 14.4% to $33.9 million. Adjusted net income increased 23.4% to $52.2 million. Earnings before interest, tax, depreciation and amortization in the first quarter were […]

Serta Simmons Picks Up New Business at Mattress Firm

Houston-based sleep shop chain Mattress Firm and Atlanta-based mattress major Serta Simmons Bedding LLC have entered into a five-year agreement considerably expanding their relationship. The news follows the sleep shop chain’s 2016 acquisition by Steinhoff International Holdings NV, based in Johannesburg, and the subsequent severing of its relationship with Tempur Sealy International Inc. in the […]

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