Mattress Firm appoints Thaler CMO

Scott Thaler Mattress Firm CMO
Scott Thaler

Mattress Firm, the largest specialty mattress retailer in the United States, has appointed Scott Thaler its new chief marketing officer.

Thaler replaces Sicily Dickenson, who has left the company.

In his new role, Thaler leads the strategy and implementation of Mattress Firm’s brand marketing, consumer insights and engagement, and retail marketing efforts. He also is responsible for overseeing the integration of all Mattress Firm communication initiatives and driving the company’s omnichannel marketing.

“We are thrilled to welcome Scott Thaler to the Mattress Firm family,” said Steve Stagner, executive chair, president and chief executive officer. “He brings a well-rounded marketing and business perspective and fresh, bold ideas that will help tell our story and demonstrate the value of a good night’s sleep.”

Thaler joins Mattress Firm after a 14-year career at Zimmerman Advertising, where he served in multiple leadership roles within the agency, including chief interaction officer, chief digital officer and chief client officer. During this time, he worked with more than 50 accounts and played an integral role on retailer, quick-service restaurant and furniture brand accounts, including Ashley Furniture, Mattress Firm, McDonald’s, Michaels, Papa John’s and Party City.

“I’m excited to officially join the Mattress Firm team,” Thaler said. “From my first interaction with them as a client to now, I’ve been inspired by the team, their drive and their mission to deliver the best retail experience possible. I look forward to building the brand to propel the business forward and providing consumers the best value in the industry as the company continues to innovate as the mattress retailer of the future.”