St. Peters, Missouri-based Innovative Sleep Technologies and its Symphony Sleep brand are introducing a creative menu concept that allows retailers to customize a program to fit their business needs, maximize revenue and simplify the decision-making process.
According to a news release, the concept is structured like a restaurant menu to demonstrate Symphony Sleep’s commitment to making its multi-faceted programs accessible and actionable for retailers. The brand’s full product offerings and marketing support programs are presented in three menu-relatable categories:
- Entrées: A comprehensive lineup of Symphony Sleep’s adjustable bases — seven collections in all.
- Side Dishes: A complete assortment of accessories fully compatible with the base lineup, offering a layered product strategy that enhances consumer satisfaction and average ticket value.
- Desserts: Visually impactful POP displays and high-quality video assets to provide training and sales support, enhance in-store engagement and boost sales performance.
Symphony Sleep is establishing itself as more than a supplier with strong engineering and manufacturing capabilities, says company president John Schulte. The brand’s retail partners are discovering that the brand is a complete solutions provider that delivers innovative adjustable bases and accessories with retail support tools designed to inspire confidence and drive profitability.
“Retailers need partners who go above and beyond providing quality products by delivering holistic support to ensure sell-through success,” Schulte said. “With our menu concept, we’re setting the table for our partners to build a program that fits their business model, engages their sales team, and ultimately helps them make more money. This is a creative yet strategic articulation of our full value proposition.”
He hopes the menu concept can inspire retailers to take their own creative and strategic approaches to engage consumers and elevate their sales conversations.
The company plans to roll out the menu concept during the summer Las Vegas Market in July, the news release said.
