Eugene Alletto, the founder and CEO of Farmingdale, New York-based mattress and sleep accessories supplier, was named the 2025 honoree at the American Cancer Society’s Hope Lodge Bash Gala held on May 15 at the Rainbow Room in New York City.
The Hope Lodge Bash Gala, the American Cancer Society’s premier fundraising event in New York City, supports the annual operating costs of the Hope Lodge Jerome L. Greene Family Center. The Hope Lodge communities offer cancer patients and their caregivers free lodging during treatment. With Bedgear’s assistance, the American Cancer Society helped raise nearly $500,000 for the facility, according to a news release.
“Being named the 2025 Honoree at the Hope Lodge Bash Gala is a profound honor not only for myself but for Bedgear as a whole,” Alletto said. “It’s a meaningful reminder of why we do what we do. At Bedgear, comfort has always been about more than products — it’s about people. To be recognized by an organization like the American Cancer Society reinforces that we’re living our values in a way that matters.”
“Eugene’s innovative spirit at Bedgear is matched by his heartfelt dedication to giving back,” Chloe Lipman, vice president of development at the American Cancer Society, said. “His support for the American Cancer Society and Hope Lodge exemplifies true leadership that inspires hope and comfort. We were proud to honor him at the Hope Lodge Bash Gala.”
A longtime supporter of the American Cancer Society, Bedgear has donated products to Hope Lodges nationwide and the Making Strides Against Breast Cancer initiative, as well as financial contributions through its cause marketing campaigns online and in retail stores. Each October, Bedgear donates 5% of all pillow sales on Bedgear.com to the ACS’s Breast Cancer Research. For every in-store pillow fitting completed, the company also donates one Seatbelt Pillow to the ACS, and 5% of each Seatbelt Pillow sold online year-round, the news release said.
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