Phoenix-based direct-to-consumer sleep mattress brand Helix Sleep has launched a retail program with Nebraska Furniture Mart, one of the nation’s largest home furnishings retailers. The program marks Helix’s exclusive debut at NFM’s Dallas-Fort Worth store beginning this month.
According to a news release, three of Helix’s best-selling models will be available at NFM’s only Texas location: Midnight Luxe with GlacioTex, Twilight Luxe with GlacioTex, and the retail-exclusive Helix Premier in soft. Each model caters to different budgets and sleep preferences, and in-store customers can explore Helix’s signature features such as zoned lumbar support, GlacioTex cooling technology and advanced hybrid design. All Helix mattresses are Greenguard Gold and CertiPUR-US certified to be free from harmful chemicals and fiberglass.
“NFM stands as a premier retailer known for its extensive selection and commitment to quality,” said Jerry Lin, co-founder of Helix Sleep. “We’re excited to join their curated mattress collection in their Dallas-Fort Worth location, where our award-winning comfort and innovative materials complement NFM’s commitment to quality and service. This partnership will elevate the in-store experience and make premium, science-backed sleep solutions available to more customers in the region.”
“We’re excited to bring Helix Sleep’s award-winning mattresses into NFM’s Dallas showroom,” said Shane Pohlman, director of furniture at NFM, based in Omaha, Nebraska. “This partnership lets customers experience Helix comfort and quality firsthand, combining the best of online innovation with the in-person service NFM is known for.”
Helix’s retail program is designed to support large-scale partners with key advantages such as domestic mattress assembly, in-house production of proprietary foams and coils, and a broad national manufacturing network. With multiple strategically located production facilities nationwide, the company ensures fast, reliable and cost-effective coast-to-coast distribution, supported by its national sales and training team, the news release said.
