NEWS RELEASE
5/3/26: With Brits spending nearly a third of their lives asleep, it’s no surprise that smarter sleep solutions are climbing the consumer agenda and this year’s Product of the Year 2026 Awards spotlights the true champs of the sleep scene.
Taking the ‘Mattress’ title, Simba’s Hybrid? Pro made a triumphant win at the awards, which were hosted by Claudia Winkleman at the iconic Quaglino’s in Mayfair. It should be highlighted that this is much more than just something you sleep on… the Simba Hybrid Pro attacks three crucial areas for a soothing slumber: pressure build-up, overheating and partner disturbance. How? Using a mix of Titanium Aerocoil? springs for targeted support and reduced motion transfer, and Simbatex? foam and a cool-touch cover regulate temperature, here lies a superstar mattress.
“We’re delighted to see the Simba Hybrid? Pro win the Mattress Category at the 2026 Product of the Year Awards,” said Jon Moore, Marketing & Ecommerce Director at Simba Sleep. “What makes this award so special is that it’s powered by real customer feedback, so it reflects how the mattress performs in real people’s homes, night after night. It’s a strong vote of confidence in the sleep technology behind all our products and the focus we put on comfort and quality.”
Over 8,000 shoppers help to decide the winners in what remains the largest consumer survey of product innovation – independently conducted with the world’s leading data and insights company, Kantar.
Over in the ‘Pillow’ corner, Emma’s Hybrid Pillow took an award with this supremely comfortable innovation. The magical dual-sided design combines soft microfibre with firmer memory foam, alongside an adjustable visco layer that allows sleepers to tailor height and support. This is a pillow that will support a wider variety of sleep styles.
Helga Slater, MD, Product of the Year, says: “We’ve been bowled over by the creativity, ingenuity and flair of our winners this year. The science of sleep is not to be taken lightly and both Simba and Emma laser in on a multitude of common concerns, responding with innovation that truly makes a difference.”
The real reward remains… Now, both products can display the iconic red Product of the Year logo – one of the most recognised symbols of excellence in the consumer goods world.
