NEWS RELEASE
ATLANTA, GA— Posh+Lavish is introducing its Haute Couture collection nationwide. The Haute Couture mattress is made with extravagant and exotic components which are natural and what ultra-luxury consumers expect. Most notably, the Haute Couture collection features horsehair. Posh+Lavish uses nine pounds of Horse Mane and Tail Hair in a King size alone. Horsehair has been used in the finest mattresses in the world since the 1800’s. Both strong and silky, Horsehair is unmatched in the benefits it provides naturally and has excellent adaptive support due to its pliability. Horsehair is especially breathable naturally, air conditioning the mattress and the sleeper on top of it. Mattresses made with horsehair have extraordinary longevity.
“We have had retailers ask us for a next level mattress collection to sit above our mattresses for a while now,” said Kurt Ling, Principal at Posh+Lavish, “when we did our research, it was clear to us that the next level ultra-luxury position above All Natural Rubber, Wool and Cotton would include even more exceptional fibers and another level of hand craftsmanship. The research says the finest mattresses in the world have horsehair in them and are hand tufted. The Haute Couture collection is exactly that and more. They offer the best of the best component, horsehair. And they offer the best of the best mattress craftsmanship component, hand tufting. Horsehair, Alpaca, and Wool are expensive fibers and worth every dollar in terms of ultra-luxury cache and performance benefits.
The Haute Couture collection ranges in retail price points from $4,479-7,439.
Posh+Lavish designs mattresses from the finest, most luxurious components available for supreme comfort and long life. Posh+Lavish mattresses are built by hand in California and Texas by teams of skilled craftsmen. For more information, go to www.poshandlavish.com or call 1-855-POSH-LAV
