NEWS RELEASE
PHOENIX, Ariz., January 29, 2026—3Z Brands, manufacturer, wholesaler, retailer, and direct-to-consumer distributor of award-winning sleep products, today announced a major refresh of Brooklyn Bedding’s core offerings, designed to drive traffic to retail partners as part of the brand’s all-new wholesale program.
Brooklyn Bedding’s CopperFlex® Hybrid line, Signature Hybrid, and Aurora Luxe have all been fully redesigned with a proprietary blend of memory foam and responsive foam to deliver the signature Brooklyn Bedding feel. The brand also introduces the ThermoBalance line, a luxury cooling collection built with ThermoPhase foam infused with Phase Change Material (PCM), a cool-to-the-touch ThermoCool cover, and a 360-degree airflow design. The lineup launches with ThermoBalance and ThermoBalance Elite, with two latex models set to join the collection in March.
“We are proud to introduce this comprehensive product refresh alongside the launch of our Brooklyn Bedding Retail program,” said John Merwin, CEO of 3Z Brands. “Drawing on valuable insights from our successful Helix Retail Program, we have refined and enhanced Brooklyn Bedding’s offerings to deliver refreshed, innovative sleep products. This marks a major milestone for our brand, and after a year of focused innovation and development, we are excited to expand the Brooklyn Bedding experience to retail partners across the country, offering consumers a trusted, premium sleep solution with a truly unique feel.”
The collection features upgrades to Brooklyn Bedding’s best-selling models, designed to meet a range of needs. The CopperFlex collection emphasizes value with its signature CopperFlex memory foam, offering one of the best mattresses on the market for under $1,000. The Signature Hybrid serves as a strong entry-level option, combining high-density memory foam with VX Responsive Foam, and offers an upgrade that includes pillowtop comfort and ThermoPhase Cooling Technology. The Aurora builds on this foundation with the same foam blend, enhanced by a zoned coil system, plus an available upgrade featuring ThermoPhase Foam and pillowtop comfort for added cooling and support.
All new from Brooklyn Bedding, the ThermoBalance collection offers luxury cooling with ultimate comfort. ThermoBalance offers six layers of both high-density and fast-response foams, including a unique 4lb memory foam, supported by an 8-inch Ascension zoned coil unit. The ThermoBalance Elite adds eight foam layers, featuring both 4lb and 5lb memory foams, a layer of VX Responsive Foam, an 8-inch Ascension Max HD coil unit, and zoned lumbar support.
Tim Dilworth, President and Chief Operating Officer for 3Z Brands, added: “This new collection represents the pinnacle of our foam technology, made possible through our advanced in-house foam pouring capabilities. By expertly blending fast-response foams with our proprietary high-density memory foams, we’ve engineered a distinct and luxurious feel that sets these mattresses apart. We are confident this collection delivers unmatched comfort, cooling, and performance. Coupled with a strategic pricing model, it offers exceptional value and a broad range that empowers our retail partners to meet diverse customer needs.”
Brooklyn Bedding’s retail program, like the Helix program, is built to drive traffic into retail stores. The program supports large-scale partners with advantages that strengthen in-store performance, including domestic mattress assembly, in-house production of proprietary foams and coils, and a nationwide manufacturing network. With strategically located facilities across the country, Brooklyn Bedding enables fast, reliable, and cost-efficient coast-to-coast distribution that helps retail partners keep floors stocked and meet consumer demand.
Founded in 1995, Brooklyn Bedding is widely known for its quality mattresses at factory-direct prices. For more information on Brooklyn Bedding, please visit www.brooklynbedding.com.
