LAS VEGAS MARKET
CHICAGO – Leading mattress manufacturer Englander will launch a new virtual showroom at the Winter Las Vegas Market. The new platform will enable retailers to see the showroom floor virtually, plan their visits in advance, and be able to “revisit” the space after the market if they wish.
Produced by GSO360, a leading innovator in the virtual showroom category, the virtual experience provides an on-the-ground perspective with a seamlessly intuitive presentation that encompasses all of Englander’s premium mattresses available at the Las Vegas Market. From there, users can click through the virtual showroom, access to spec sheets, informational product videos and easy click-through to purchase.
“These markets are vital for our brand. We invest time and energy into showcasing our new and best-selling mattresses for the brief time we are on-site at market. With our new virtual showroom, we can significantly extend the impact after market, allowing us to engage audiences through a highly visual, compelling virtual tour where retailers can connect and purchase in real time from across our Englander portfolio,” said Lou Paige, president and CEO of Englander.
“The team at GSO360 has created a virtual showroom that is easy to use and really brings our brand to life in an innovative new way.”
The virtual showroom will remain active following the Las Vegas Market, giving the brand an extended window to drive further purchase opportunities throughout the year.
The Englander showroom is located at the Winter Las Vegas Market, Space C-1596. To navigate the Englander Virtual Showroom, click here.
Since 1894, Englander has been at the forefront of crafting mattresses that epitomize comfort, durability, and wellness. With 14 factories strategically located across the country, the company’s dedication goes beyond the creation of a mattress; it’s about building a legacy of better sleep for every individual who chooses Englander. For more information, please visit www.englander.com.
