NEWS RELEASE
PHOENIX, Ariz., January 21, 2026—Helix Sleep, the leading direct-to-consumer sleep brand, announced today its newest partnership with Mattress Warehouse, one of the nation’s top mattress retailers.
Helix mattresses are now available in select Mattress Warehouse locations nationwide. The lineup features some of Helix’s most popular models, including Midnight Luxe, Twilight Luxe, Midnight Elite, Twilight Elite, and the retail-exclusive Helix Premier. Product selection will vary by location.
“Partnering with Mattress Warehouse is a major milestone for Helix’s retail program,” said Jerry Lin, Co-Founder of Helix Sleep. “Their unmatched reputation and broad customer base create an incredible opportunity to extend our reach like never before. This collaboration will allow us to bring Helix’s science-backed comfort and quality to a wider audience, reinforcing our commitment to innovation and excellence in sleep. We’re proud to join forces with a retailer that shares our dedication to providing high-quality sleep products.”
Each Helix model delivers premium comfort with science-backed support and multiple firmness options designed to meet a range of sleep preferences. Each mattress is constructed using high-quality, pressure-relieving foams that contour to the body and maintain consistent comfort across sleep positions. All Helix models are GREENGUARD Gold and CertiPUR-US® certified and made without harmful chemicals or fiberglass, supporting a safer sleep environment. These features, including zoned lumbar support, GlacioTex™ cooling covers, and advanced hybrid construction, are available to experience in person at select Mattress Warehouse showrooms nationwide.
“We’re excited to partner with Helix to bring their innovative, personalized sleep solutions into our stores,” said Bill Papettas, CEO of Mattress Warehouse. “At Mattress Warehouse, our mission is to improve lives through quality sleep, and Helix’s data-driven approach to comfort and support aligns perfectly with that mission. This partnership allows us to offer our guests even more ways to find the right mattress for their individual needs, backed by expert in-store guidance and the convenience of shopping locally.”
Mattress Warehouse is a leading mattress retailer with over 530 locations nationwide, recently strengthened by the addition of Sleep Outfitters. Dedicated to improving lives through quality sleep, they combine expert service from trained sleep professionals with cutting-edge bedMATCH technology to help customers find the ideal mattress and sleep essentials. Known for offering trusted brand names, competitive pricing, and convenient financing options, Mattress Warehouse delivers unmatched value. Their strong commitment to customer satisfaction and community engagement makes them a preferred destination for millions seeking better sleep.
Originally launched as a DTC brand in 2015, Helix Sleep has grown into a category leader through its commitment to personalized sleep solutions and product innovation. For more information on Helix Sleep, visit www.helixsleep.com.
