distributing Purecare products across Canada, including OmniGuard® Protectors.
Sleep wellness company Purecare has formed a strategic partnership with Edmonton, Alberta-based Eden Textile to be its official distributor across Canada to broaden market reach and deepen channel penetration.
Eden Textile has begun distributing select Purecare products, including the best-selling SoftCell® Chill Pillow, premium OmniGuard® Protectors, and the Cooling FRÍO® Protectors. Purecare sheet sets are slated to follow in a later phase. These products are being offered commercially through Eden’s network and available to consumers via the company’s e-commerce platform, Skylark + Owl Linen Co.
While Eden Textile has plans to expand in retail, Purecare is intensifying its focus on the commercial sector, serving hospitality, health care, and the multiunit housing environment. According to a release, with Eden Textile’s nearly 80 years of experience in textile manufacturing and national distribution through e-commerce, brick-and-mortar, and big-box channels, Purecare has access to an established network and deep commercial expertise. The collaboration leverages Eden Textile’s strong presence in hospitality, pest control, and health care channels as a platform for Purecare’s commercial strategy focused on durability, hygiene, and wellness.
“Partnering with Eden Textile is a natural next step for Purecare’s commercial growth in Canada and their retail expansion strategy,” says Sarah Bergman, chief marketing officer and senior vice president of product development, Purecare. “Two leaders complementing each other’s expertise and aligned in goals make for a win-win collaboration.”
