mattress collections.
Responding to growing demand for differentiated in-store mattress assortments, Houston-based DeLandis Sleep has announced the launch of its Build Your Brand Bedding Studio.
The program allows retailers to create exclusive private-label mattress collections by combining thousands of fabric options, customizable tailoring details, advanced cooling and antimicrobial technologies, and flexible build-to-order capabilities—giving retailers a turnkey path to higher margins and stronger brand identity.
“Retailers told us they wanted exclusivity, flexibility, and a story they could truly own,” says Ming Liu, vice president of DeLandis. “The Build Your Brand Bedding Studio delivers exactly that. It gives our partners the freedom to create products that look, feel, and perform in a way that represents their brand—not someone else’s.”
Retailers exploring private label gain access to a library of thousands of fabric options, from high-performance knits to textured wovens. The Build Your Brand Bedding Studio also offers fully customized color direction and a wide range of tailored aesthetic details, allowing stores to match their mattresses to their brand identity, trend palettes, or regional design preferences.
To ensure a smooth development process, DeLandis offers sample builds so retailers can evaluate comfort, appearance, and construction. Once a design is approved, DeLandis provides scalable production capabilities from its Houston facilities, supporting everything from small regional programs to full national rollouts.
“Private label doesn’t have to be complicated,” says Joe DiCello, regional vice president of DeLandis. “This program streamlines the entire process from concept to finished product, giving retailers meaningful customization and exclusivity. It’s designed to help them strengthen margins and differentiate their floor with something that elevates their brand, and something their customers can’t find anywhere else.”
