NEWS RELEASE
(March 24, 2026) WACO, TX — Americanstar Mattress, the Texas-based sleep innovation company known for delivering premium comfort with strong retail margins, today announced a significant expansion of its partnership with The Mattress Hub, the largest mattress specialty retailer in Kansas. The Mattress Hub, which operates 13 locations statewide, has increased its Americanstar product offerings to 12 SKUs at its store network, bringing the company’s Cleopatra, S-Class, and First Class collections to Kansas consumers for the first time.
Founded on a commitment to community, transparency, and customer-first service, The Mattress Hub has built a loyal following across Kansas through its knowledgeable, low-pressure sales experience and thoughtfully curated product assortment. Locally owned and deeply community-focused, the retailer is widely regarded as a trusted destination for Kansas shoppers seeking expert guidance and high-quality sleep solutions.
The two companies have worked together for nearly three years, during which Americanstar products have established a strong track record on The Mattress Hub’s showroom floors. That performance—driven by innovative comfort technologies and the kind of healthy retail margins increasingly rare in today’s compressed marketplace—is behind the retailer’s decision to significantly expand Americanstar’s in-store presence. Americanstar has grown into the retailer’s highest-margin vendor.
“We hold our vendor partners to a high standard: our customers deserve the best, and that means we have to be equally selective about the products we put on our floors,” said Ryan Baty, CEO, The Mattress Hub. “Americanstar has earned its place in our stores through consistent performance. The products resonate with our customers, the technology story is easy for our team to tell, and the margin structure works for our business. Expanding this partnership was a natural next step.”
Cleopatra, S-Class and First Class Collections Expand Comfort Options for Kansas Shoppers
The expanded lineup brings three collections recently featured by Americanstar at Las Vegas Market to The Mattress Hub’s showroom floors across Kansas, expanding the retailer’s assortment of premium mattresses designed to meet a wide range of sleep preferences and budgets.
The Cleopatra Collection emphasizes cooling comfort and responsive support, built around Americanstar’s proprietary SilkFoam™ material and a 7-Zone ergonomic support system designed to promote proper spinal alignment. Complementing it is the First Class Collection, a hybrid lineup that combines a 7-zone ergonomic support system, conforming memory foams with supportive coils, and cooling fabric, offering shoppers a different feel while maintaining the same thoughtful support design. The S-Class Collection features Americanstar’s exclusive SilkFoam material, paired with Talalay latex, micro pocket coil, and Energex foam.
Together, the collections give The Mattress Hub’s sales team greater flexibility to match customers with the right mattress—whether they prefer the responsive comfort of Cleopatra, the hybrid feel of First Class, or the floating sensation of S-Class—while maintaining the accessible price points and strong retail margins that define the Americanstar lineup.
“The Mattress Hub is exactly the kind of retail partner we love to work with—locally rooted, customer-focused, and serious about running a healthy business,” said Tony Nguyen, Chief Operating Officer, Americanstar US. “When a retailer of their caliber looks at everything available to them and chooses to expand with Americanstar, that’s the most meaningful validation we can get. We’re proud of what we’ve built together and excited about what this next chapter looks like for their customers across Kansas.”
Growth Momentum Continues Across the U.S.
The Mattress Hub expansion is the latest milestone in what has been a period of significant growth for Americanstar in the North American market. Over the past several months, the company has expanded its partnership with Bel Furniture, a Top 100 retailer, more than doubling its in-store presence across Texas; deepened its relationship with Mattress Firm Montana, the state’s largest mattress retailer; returned to Las Vegas Market with the debut of its new S-Class Hybrid Collection; and launched in-house foam production at its Waco, Texas facility, bringing more than 20 years of global foam-pouring expertise to U.S. soil for the first time.
That domestic foam production capability, now fully operational, underpins Americanstar’s ability to continue developing proprietary comfort technologies like SilkFoam™ that retailers cannot source elsewhere, while maintaining the lean manufacturing efficiencies that support strong margins across its product portfolio.
