NEWS RELEASE
FARMINGDALE, N.Y. — BEDGEAR®, the leader in personalized sleep solutions engineered for airflow and designed to optimize recovery, partnered with Nebraska Furniture Mart to present Women’s Wellness Day on Saturday, August 22, at NFM – The Colony in Dallas, TX. The free community event featured renowned physician-scientist Dr. Helen Messier and Dallas Mavericks executive Khalia Collier, alongside leading wellness brands, to explore how the choices women make today can lead to healthier and longer lives.
Women’s Wellness Day marked another step in BEDGEAR’s commitment to building awareness of sleep as an essential pillar of women’s health, recovery, and longevity. Together with NFM, BEDGEAR created an opportunity for women to learn from respected experts, discover trusted wellness brands, and better understand how nutrition, exercise, recovery, and sleep work together to support lifelong health.
The day’s central theme was longevity. Not simply living longer, but most importantly, living better for longer. Women’s health needs are shaped by unique biological factors that influence everything from metabolism and hormones to stress, recovery, and sleep patterns. Those differences, however, have often been overlooked in traditional health conversations. Good information can still be difficult to obtain, and it can be challenging to understand which new interventions are additive and useful for women, especially as not everything that works for men can directly apply.
According to the CDC’s National Center for Health Statistics, women are significantly more likely than men to have trouble falling asleep and staying asleep, highlighting the need for greater personalization of women’s sleep environments, in addition to greater awareness of sleep health as part of overall wellness.
“Women’s wellness deserves dedicated conversations centered around the unique needs of the female body,” said BEDGEAR Founder/CEO Eugene Alletto. “For years, we’ve helped people understand that sleep is personal. Finding your individual fit of comfort and temperature preference is one of the most important investments you can make in your health. As more people embrace longevity as a way of thinking about their future, we have an opportunity to connect the dots between sleep, recovery, exercise, and nutrition in a way that’s approachable, inspiring, and grounded in science. This inaugural Women’s Wellness Day at NFM was an important step in that journey.”
The keynote program featured Dr. Messier, an accredited physician-scientist specializing in precision and longevity medicine. With a PhD in molecular immunology, an MD in family medicine, and advanced training in genetics, Dr. Messier has held leadership roles at Human Longevity Inc., Viome, Fountain Life, and Bioscope.ai. Her keynote explored the unique approaches women can take to work with their biology for optimal wellness and how proactive decisions around nutrition, exercise, sleep, and preventive care can compound into healthier aging.
Collier, Vice President and Chief of Staff of Basketball Operations for the Dallas Mavericks, brought a different perspective to the conversation. Drawing on her experience in professional sports, Collier discussed how elite organizations evaluate wellness and recovery and shared which practices have made the greatest impact on her own life and career.
As the Official Sleep Partner of the Dallas Mavericks, BEDGEAR has long championed the role of personalized sleep in recovery and readiness. Women’s Wellness Day extended that philosophy beyond professional sports, showing how the same principles trusted by elite athletes can help everyone build healthier habits for the future.
Together, Dr. Messier and Collier brought two perspectives to a shared goal: exposing more women to the science behind longevity and the real choices they can make today to support better health.
Following the keynote, attendees explored demonstrations and experiences from leading brands across nutrition, fitness, recovery, and sleep throughout NFM. Guests also had the opportunity to be personally fit for a BEDGEAR Performance® Sleep System, helping them discover personalized sleep solutions based on their body type, sleep position, and temperature preference. Together, these experiences reinforced the day’s central message: lasting wellness isn’t built through a single product or habit. It’s created through daily choices that support a healthier life.
“At NFM, we want our store to be more than a place to shop; we want it to be a destination where people can connect, learn and discover ideas that improve their homes and their lives,” said Robert Kincheloe, Store Director at NFM. “Women’s Wellness Day brought together health, wellness, education and community in a meaningful way, and we’re proud to have partnered with BEDGEAR to make this valuable experience available to the community.”
For BEDGEAR, Women’s Wellness Day was a natural extension of the company’s mission to help people recover better and live healthier through personalized sleep. By designing Performance® Sleep Systems that are personally fit to the individual needs of each consumer, BEDGEAR continues to champion sleep as an essential pillar of recovery, wellness, and longevity.
“At BEDGEAR, we’ve always believed that better days begin with better nights,” added Alletto. “Now, we’re expanding that mission. Sleep belongs alongside nutrition and exercise as one of the pillars of lifelong health. If women left this event inspired to make even one meaningful investment in their future well-being, we accomplished exactly what we set out to do.”
