The temperature outside the World Market Center left little doubt this was Summer Market. Inside, traffic was lighter in some areas than at the winter event, a pattern several exhibitors noted. July is typically the quieter of the two Las Vegas Markets, and travel costs and logistics may also have influenced how companies staffed the show.
Even so, the showrooms offered plenty to report. Across several days of visits, BedTimes found companies refining established collections, expanding comfort and accessory options, and sharpening how products were presented to retailers. Not every showroom centered on a major launch, but many featured a new construction, added feature, broader assortment, or stronger retail story worth noting.
Premium products remain a priority
Premium bedding was a recurring focus. Exhibitors highlighted higher-end constructions, advanced materials, and more complete sleep systems. Some executives connected that emphasis to the need for brick-and-mortar retailers to offer products and experiences that cannot be reduced easily to an online price comparison.
Several companies also refreshed or expanded collections introduced earlier in the year rather than unveiling entirely new lines. Summer Market provided an opportunity to build distribution, refine comfort choices, and give retailers a clearer step-up story.
Personalization moves beyond positioning
Technology continued to move beyond familiar head-and-foot articulation. New and updated systems managed temperature, adjusted lumbar support independently for each sleeper, responded to pressure, or added motion and sound intended to help users settle into sleep.
Split-head configurations appeared across several companies as brands expanded options for couples seeking individualized comfort without fully separating the bed. Adjustable bases increasingly served as the center of a broader sleep-system story rather than simply an accessory beneath the mattress.
Cooling gets more specific
Cooling remained one of the most visible product themes,
but exhibitors worked harder to distinguish how their technologies functioned.
Some focused on active airflow. Others emphasized phase change materials, graphite, breathable constructions, moisture management, or multiple layers designed to address heat over time. The shared challenge was no longer simply to say that a product sleeps cool, but to explain how the technology works and why the effect should last.
Natural materials find new applications
Natural materials provided another point of differentiation. Exhibitors showed latex, wool, cotton, and other fibers in products that combine familiar comfort materials with newer constructions and technologies.
Some exhibitors grounded their natural-material stories in specific fibers, intended benefits, and the role each material plays in the overall construction. Durability also entered the conversation as both a mark of quality and a component of sustainability.
The story around the product
Another clear theme was the effort to give retailers a stronger story.
Companies showed customizable marketing content, training resources, branded displays, lifestyle photography, component presentations, and other tools intended to make products easier to explain and sell. Some created more theatrical showroom environments. Others focused on giving retail sales associates a simple way to communicate what makes a product different, who it is designed for, and why it matters.
The strongest Market presentations did more than identify what was inside a mattress. They showed how the product could be demonstrated, merchandised, and connected to a shopper’s needs.
Summer Market may not have delivered a major launch in every showroom. What it offered instead was a closer look at how bedding companies are sharpening their products and the stories surrounding them. The following pages present a selection of the introductions, updates, and ideas BedTimes encountered in Las Vegas.
A Stronger Alternative
Therapedic
Among the collections Therapedic emphasized at Summer Market were Alternativ and Tommy Bahama.
Alternativ gives retailers a value-focused complement to established premium brands, with a performance story aimed at shoppers seeking a more accessible price. Tommy Bahama draws on the national recognition and relaxed resort-lifestyle appeal of the broader brand, positioning the collection for retailers and consumers well beyond coastal markets.
A Natural Take on the Grid
Americanstar
Americanstar introduced Nature’s Grid, a premium collection built around a grid layer made from 100% natural latex.
The graphite-infused material is designed to provide responsive comfort and airflow in multiple directions while helping move heat away from the sleeper. Americanstar positioned it as a more natural-feeling interpretation of grid technology.
Nature’s Grid combines the latex layer with pocketed coils, microcoils, proprietary foams, and high-density latex. Four comfort choices were shown, along with a green-and-white presentation that reinforces the collection’s natural-material story.
The second-generation, family-owned company manufactures its mattresses and proprietary foams in Waco, Texas.
Comfort, Split
Malouf
Malouf used Summer Market to expand its options for comfort and personalization.
The company previewed the M555 Split Head Adjustable Bed Base, marking the first showing of its existing M555 model in a split-head configuration. Malouf said customers had requested the option for several years, and matching split-head mattresses are also in development.
Malouf also brought back its high-loft Zoned Talalay Latex Pillow. Its responsive Talalay latex construction provides a different feel from memory foam, while zoned areas offer varying levels of support. The pillow is expected to be available to order in September.
The company continued to emphasize its Ice Cloud collection and domestic manufacturing capabilities.
Premium, Rebuilt
3Z Brands
3Z Brands moved further into premium bedding with new constructions from Helix and Brooklyn Bedding.
The Helix Platinum Collection is a smooth-top latex hybrid offered in soft, medium, and firm feels. Its construction includes a GlacioTex Platinum Cooling Cover, Talalay latex, microcoils, and higher-density foams. The queen was shown at a Market sale price of $3,998.
Brooklyn Bedding’s Sedona LX Elite uses a separately shipped comfort cartridge containing Talalay latex and layers of microcoils. The modular approach keeps the two packages within parcel-shipping limits and may allow the comfort section to be replaced later without replacing the entire mattress.
Products Plus Support
Spring Air
Spring Air paired premium product updates with practical tools intended to support its retailers.
The company relaunched Sleep Sense as a higher-end memory foam collection featuring a cooling cover and substantial comfort construction. Spring Air positioned the line as a premium offering that also gives dealers flexibility in pricing and promotion.
It also showed customizable marketing materials that retailers can adapt with their own names and branding. One Goldilocks-inspired campaign uses “too firm, too soft, just right” messaging to help independent dealers promote their assortments without creating every piece of content themselves.
Spring Air also highlighted its CopperTech pillow program as an attachment sale or value-added complement to a mattress purchase.
Luxury With Transparency
Kingsdown
Kingsdown continued building momentum for Natural Fusion, a luxury collection introduced at Winter Market.
The line combines natural materials with Kingsdown’s established mattress engineering rather than positioning the finished product as entirely natural or organic. For Summer Market, the company enhanced the collection’s plushness while maintaining its underlying support and durability story.
Kingsdown said Natural Fusion has attracted new dealers and created another premium option in markets where nearby distribution may already limit access to its Vintage Couture collection.
A Broader Take on Performance
BEDGEAR
BEDGEAR highlighted a new hybrid collection that brings elements of the company’s pillow expertise into the mattress cover.
The H4 and H6 models feature quilted pillow tops incorporating responsive shredded material, while the H2 provides a firmer, flatter feel at a lower price point. Split-head configurations are also available. Introduced in January, the collection is now in stock and shipping.
BEDGEAR also previewed natural-material and modular sleep systems designed to combine performance with longer product life. Other showroom presentations extended into guest rooms, flexible living spaces, and beauty-focused sleep accessories.
Personalized From the Base Up
Tempur-Pedic and Stearns & Foster
Tempur-Pedic highlighted increasingly personalized sleep technology, including an active temperature-management system that can cool one side of the bed while warming the other.
The company also demonstrated an advanced adjustable base with automatic snore response, sleep tracking, sound, massage, and monitoring of bedroom conditions such as temperature, humidity, carbon dioxide, and volatile organic compounds.
Stearns & Foster focused on luxury retail storytelling with a trunk-style component presentation inspired by fine luggage. The display organizes mattress materials in a polished format that helps retail sales associates explain the construction without relying on loose or exposed samples.
Two Premium Paths
King Koil
King Koil refreshed two established collections serving different premium customers.
PureBliss by King Koil returns with an updated color palette and an emphasis on premium latex. Queen prices were quoted at approximately $2,300 to $4,000.
Extended Life continues to focus on durability and resistance to body impressions. Originally developed with larger-bodied sleepers in mind, the collection now carries a broader positioning and a 25-year warranty. Queen prices were quoted at approximately $1,999 to $2,999.
Both refreshed collections are expected to reach retailers after Labor Day.
A Retailer’s Point of View
Symphony Sleep
Symphony Sleep used Summer Market to emphasize customer support and a more retailer-informed approach to sales and merchandising.
The company recently began working with Andrew Covington, formerly president of DSG, to bring a dealer’s perspective to product positioning, training, and customer conversations. The relationship builds on earlier work in which Covington helped develop Symphony Sleep’s “What’s Your Sleep Angle?” message.
The company also continued demonstrating lumbar-support adjustable bases, including applications intended to provide added support for side sleepers. Consumer-facing QR-code videos help explain the features while also serving as an informal training resource for retail sales associates.
A Gallery of Luxury
Shifman
Shifman used Summer Market to present a more emotion-led approach to luxury merchandising.
The showroom paired lifestyle photography with messages intended to help shoppers connect with the feeling or idea that resonates most strongly with them. The presentation reflected Shifman’s view that luxury customers are not all motivated by the same image or message.
The gallery-style concept can combine photography, emotional storytelling, craftsmanship, and the company’s heritage dating to 1893. It is designed to help the brand stand apart in a premium category where familiar luxury cues can begin to look and sound similar.
Bamboo Broadens Its Palette
Cariloha
Cariloha expanded its bamboo bedding assortment with additional sizes, colors, and coordinating options.
The company’s Aloha Soft sheets are now offered in a wider range of sizes and colors, with separate pillowcases available for purchase. Cariloha also showed Island Dream, a limited-edition color, and previewed Resort sheets with contrasting edge detailing.
The company continues to position its assortment around softness, temperature management, wellness, and more sustainable materials. A relationship with the National Eczema Association may also contribute to Cariloha’s broader wellness story.
A National Refresh
Englander
Englander offered an early look at a substantially refreshed national mattress assortment.
The soft launch included 21 new beds featuring updated styling, new comfort choices, cooling features, and greater use of Talalay latex. The company connected the material story to its long history with Talalay, dating to the 1950s.
The refreshed assortment is expected to become available later this year, giving current and prospective dealers a more modern lineup supported by Englander’s national network.
Cooling Beyond First Touch
Restonic
Restonic advanced a multilayer cooling mattress from its prototype stage toward a broader launch.
Rather than relying only on a surface that feels cool when the sleeper first lies down, the system is designed to manage heat progressively through several responsive layers. Different parts of the construction engage as heat builds, helping move or absorb it over time.
Restonic said discussions with retailers were underway at Summer Market, with a broader commercial launch planned for January.
The Brand Story Comes to the Floor
Molecule
Molecule used Summer Market to present a fuller strategy for expanding into brick-and-mortar retail.
The company’s retail activation approach combines adaptable in-store displays, training, consumer marketing, influencer support, and a more consistent brand identity across physical and digital channels.
Molecule also refreshed its focused two-model Core mattress collection with updated styling and additional cooling features. New Engage and Reflex pillows extend the distinct feel stories of the company’s mattress offerings and are expected to launch in the fall.
The brand’s consumer campaign includes professional soccer player Alex Morgan and a mix of national and smaller-scale influencers.
Black Goes Below the Mattress
Beautyrest
Beautyrest extended its premium Black identity into the underbed category with a new adjustable base.
The base features separate lumbar adjustment for each sleeper and a Transition to Sleep mode that moves into zero gravity before beginning a slow, subtle rocking motion. It also includes white, pink, and brown noise and adjustable underbed lighting.
Beautyrest continued expanding distribution for its six-model Black Hybrid XCS collection. Cooling is included throughout the line, and split-head queen and king options are available across all six models.
Together, the mattress and base create a more complete premium sleep system centered on personalization, comfort,
and technology.
Comfort by Day and Night
Serta and Skechers
Summer Market served as the principal retail rollout of the Skechers mattress collection.
The partnership connects Skechers’ familiar comfort-and-performance identity with sleep, giving mattress retailers a product story built around a brand many consumers already know. The showroom’s Cozy Fit presentation demonstrated how retailers can create visual impact around the collection while adapting the display to their available floor space.
The companies also see opportunities for local cross-promotion between mattress retailers and nearby Skechers stores, extending the partnership beyond a traditional licensed product.
Active Airflow Returns
MLILY
MLILY previewed the next generation of its PowerCool Sleep System, first introduced in 2020.
The redesigned system pairs a 13-inch hybrid mattress with an adjustable base containing built-in fans. Air can move upward through channels in the mattress or pull warm air downward and away from the sleeper. Multiple intensities and rhythmic operating modes are available, and the mattress will be offered in firm and plush feels.
The mattress-and-base system was quoted at approximately $7,299, with the full retail launch planned for January.
MLILY also expanded its accessories strategy with a forthcoming good-better-best sheet assortment and modular displays that can accommodate sheets, pillows, protectors, comforters, or a mixed selection.
A Ripple Beneath the Mattress
NISCO
NISCO introduced RippleFlex, an adaptive support platform that moves the adjustable-base story beyond traditional position changes.
The system uses moving beams beneath the mattress to redistribute pressure across the sleeper’s body. Three-beam and five-beam versions can operate through manual preset modes.
For full automatic response, a sensor pad can be incorporated into the mattress quilt. As the sleeper changes position, the pad detects pressure concentrations and communicates with the beams below, which adjust gradually without disrupting sleep.
NISCO is discussing the technology with mattress manufacturers interested in developing integrated sleep systems.
A New Standard for Luxury
E.S. Kluft & Company
E.S. Kluft & Company featured the newest generation of its Aireloom Preferred collection, introduced at Winter Market and now reaching retailers throughout the United States and Canada.
The collection includes four product lines with a broad selection of constructions, comfort choices, and price points. It also earned OEKO-TEX® Standard 100 Class II certification under Annex 4, covering the materials used throughout the mattress.
Updates include 100% natural latex, a TENCEL panel with contact and evaporative cooling, copper-coated microcoils, and performance additives such as graphite, copper, titanium, and phase change material. Select higher-end models also incorporate horsehair. Queen prices range from approximately $2,999 to $8,499.
Aireloom also showed its Nimbus sheet set and pillow, extending the brand into coordinating sleep accessories.
Keep the Market News Coming
BedTimes and the International Sleep Products Association spent several busy days at Las Vegas Market visiting showrooms and talking with people across the industry. With so much happening throughout the Market, no single roundup can capture it all—especially when we want to take the time to understand what we cover.
Have news to share? Send product announcements, company updates, high-resolution images, or other industry news to [email protected] for consideration in future print and online coverage.
More From Market
Read a behind-the-scenes reflection on several days at Summer Las Vegas Market: what stood out, what became clearer in person, and how the experience shapes our coverage.
