NEWS RELEASE
RANCHO DOMINGUEZ, Calif. (Sept. 21, 2026) – Diamond Mattress is expanding its investment in High Point Market with the opening of its first standalone showroom in the International Home Furnishings Center, H-638, giving the company a significantly larger platform to showcase its growing product portfolio.
Located in the heart of the High Point Market district, the new showroom represents an important step in Diamond Mattress’ continued growth and commitment to the East Coast market. The California- and Texas-based company previously exhibited in a shared space with Fashion Bed Group/Sinca in the Atrium, where it had shown since its High Point debut in April 2024.
The move to a dedicated showroom gives Diamond greater flexibility to present its brand, merchandising programs and expanding assortment to retailers. More than 30 mattresses will be displayed in the new space, spanning some of the company’s newest introductions as well as its strongest-performing collections across a broad range of price points.
“High Point continues to be an important market for our customers and for Diamond, and we felt the time was right to make a larger investment in how we present our brand here,” said Shaun Pennington, Diamond Mattress CEO. “Having our own showroom gives us the space to tell the complete Diamond story and show retailers the breadth of what we can offer, from accessible, high-value programs to some of the most advanced technology and luxury products in our portfolio.”
Among the collections featured in the showroom will be:
AutoPilot 2.0 — Diamond’s newly re-engineered smart sleep system advances the company’s adaptive sleep technology with real-time comfort adjustment, biometric tracking and a modular, service-friendly design. The system continuously adjusts firmness and support based on body shape, sleep position and individual comfort preferences while advanced sensors collect thousands of data points to develop a personalized sleep profile and daily sleep score. A key advancement is a redesigned smart topper that houses the adaptive technology in a separate, serviceable component for more efficient diagnostics and servicing. The new smooth-top hybrid construction incorporates premium 5-pound-density foam and weightless Air Response foam for enhanced pressure relief and responsiveness.
Technogel — The Technogel collection brings Diamond a differentiated luxury story built around the brand’s patented medical-grade gel, which moves in three dimensions to adapt to the body’s unique form and provide lift, cooling and support. The assortment of Elite, Pro and Core level hybrids and all-foam models combine the gel technology with phase-change materials and graphene-infused foams for thermal regulation, pressure relief and adaptive support. The assortment includes all-foam and hybrid constructions, with queen retail price points ranging from $2,499 to $4,999 and retailer margins of 65 points or better.
Gel Grid — Diamond will showcase its remerchandised Gel Grid collection, featuring a refreshed presentation designed to better communicate the consumer benefits of its signature pressure-relieving grid technology on the retail floor. The open-cell gel grid is engineered to continuously adjust to the sleeper’s body while promoting airflow, complemented by premium materials including natural latex and graphene-infused memory foam for breathability, cooling and pressure relief.
Black Diamond — The Black Diamond collection spans Eurotop, hybrid and all-foam constructions, each offered in three comfort options and suggested queen retails from $2,199 to $2,999. At the heart of the collection is Diamond Ice Flex, an advanced mineral technology incorporated between the mattress comfort layers and shown in testing to continually pull heat away from the body, producing a temperature reduction of approximately 2 degrees Fahrenheit that can last more than 12 hours. Graphene, charcoal and temperature-regulating fabric add to the collection’s cooling story.
Generations — Diamond is expanding its heirloom-quality Generations collection with new non-tufted models designed to give retailers greater merchandising flexibility. The premium assortment combines timeless styling with elevated materials including latex, wool, more than 2,000 coils and micro-coils, Tencel fabric and artisan finishes. The new models will also be available in flat-pack and boxed-bed options, providing retailers with additional merchandising and logistics solutions.
HD — Diamond’s heavy-duty collection is engineered around durability, support and comfort, addressing consumers looking for a more substantial mattress construction and giving retailers a clear performance story. The collection incorporates enhanced multi-layered edge support, natural ventilated latex, high-density foams, micro-coils to increase airflow and a cooling fabric cover.
Air Response from Dreamstage — Diamond expanded the Dreamstage 2.0 lineup with two models, Arise and Uplift. Featuring the company’s Air Response foam, these mattresses provide weightless lifting support, open cell structure infused with cooling elements such as copper and graphene. The new models also broaden this popular collection with new comfort choices and price points, giving retailers greater flexibility to merchandise Dreamstage across their sleep assortment.
Diamond Copper — Diamond’s copper-infused mattress offering brings temperature regulation and pressure-relieving comfort to a hybrid construction. The new Copper Crest combines Cool Touch copper-infused fabric, copper-infused Air Response Foam and copper-infused memory foam with CertiPUR HD comfort layers and an individually pocketed coil system for balanced support and reduced motion transfer. It is available in a quilted tight top, smooth top hybrid and quilted Euro top.
Diamond Mattress will open its new showroom at IHFC, H-638, October 17-21
