NEWS RELEASE
PHOENIX, Ariz., September 15, 2026—Helix Sleep (“Helix”), the leading direct-to-consumer sleep brand, announced today its newest partnership with Miskelly Furniture & Mattresses (“Miskelly”), a Mississippi-based furniture and mattress retailer.
Starting this month, Helix mattresses will be available at all Miskelly locations across the state. The assortment features some of Helix’s most popular models, including Midnight Luxe, Sunset Elite, Twilight Elite, and the two-sided Helix Kids mattress. Each model combines premium comfort with science-backed support, offering a range of firmness options to accommodate different sleep preferences and needs. The assortment also includes an option designed specifically for growing sleepers, making it easier for the whole family to find a mattress suited to their needs.
“Miskelly Furniture & Mattresses has a deep understanding of how to create an enjoyable, customer-focused experience, and we’re thrilled to bring Helix into that environment,” said Jerry Lin, Co-Founder of Helix Sleep. “For us, expanding into retail is about meeting consumers where they shop and giving them a chance to feel the difference for themselves. Miskelly’s has created a shopping experience that makes customers feel supported throughout the process, and we see a strong opportunity to pair that expertise with Helix’s personalized, science-backed approach to sleep. We’re excited to grow our presence in the region together.”
Helix’s signature mattress innovations, including zoned lumbar support, GlacioTex™ cooling covers, and premium hybrid construction, are now available to experience in person at Miskelly’s showrooms. Designed to deliver personalized comfort and support, Helix mattresses feature high-quality, pressure-relieving foams that contour the body across a range of sleep preferences. All Helix models are GREENGUARD Gold and CertiPUR-US® certified and made without fiberglass, giving customers added confidence in the materials and construction behind their sleep experience.
“We’re excited to partner with Helix,” said James Thomas, Mattress Buyer for Miskelly’s. “Their personalized approach and range of comfort options add another level of choice to the brands we carry at each of our showroom locations.”
Miskelly Furniture & Mattresses is a trusted retailer with deep roots in Mississippi and a longstanding reputation for quality, selection, and customer service. With locations across the state, Miskelly’s has built strong relationships within the communities it serves by offering a wide range of furniture and mattresses alongside a personalized in-store shopping experience. Its commitment to helping customers find the right products for their homes has made Miskelly a trusted destination for home furnishings and sleep products throughout Mississippi.
Originally launched as a DTC brand in 2015, Helix Sleep has grown into a category leader through its commitment to personalized sleep solutions and product innovation. For more information on Helix Sleep, visit www.helixsleep.com.
