NEWS RELEASE
KNOXVILLE, Tenn. (October 2, 2026) – Continuing to expand its position as a one-stop sleep shop, MLILY USA will introduce two new sheet collections at the upcoming High Point Market, giving retailers more opportunities to build a complete sleep solution and drive attachment rates.
The new Comfort Cotton and FlexFit Bamboo sheet sets expand MLILY’s top-of-bed assortment with a clear good-better-best merchandising strategy while also tapping into consumers’ preference for natural materials in bedding. According to Cotton Incorporated’s 2024 Global Home Textiles Survey, 64% of U.S. consumers prefer bedding made from cotton, with comfort, softness and quality among the leading attributes driving bedding purchases.
The existing Soft Washed Microfiber collection serves as the “good” option, combining easy-care convenience with everyday softness. Comfort Cotton steps up to “better” with the familiar breathability and comfort of natural cotton. FlexFit Bamboo rounds out the assortment as “best,” offering a luxuriously smooth feel, moisture-wicking performance and enhanced breathability for cooler sleep.
The tiered assortment gives retailers products at multiple price points with a strong value proposition at each level, while creating a straightforward step-up story for retail sales associates and opportunities to increase attachment sales and average tickets.
“Being a one-stop sleep shop means giving our retail partners more ways to meet the needs of the customer beyond the mattress,” said Derek Leishman, national sales director for MLILY USA. “This program makes that easy. Retail sales associates have a clear progression they can present based on the customer’s preferences and budget, while retailers have another opportunity to capture more of the complete sleep purchase.”
As retailers continue looking for ways to simplify sourcing and reduce vendor complexity, MLILY’s expanding sleep assortment allows dealers to source more of the category from a single supplier. With mattresses, pillows, protectors and sheet programs spanning multiple price points and fabric options, retailers can build a more complete sleep assortment through one partner.
Launching in November, Comfort Cotton adds a natural-fiber option to the assortment, while FlexFit Bamboo, scheduled for December, provides a premium offering at the top of the program. Both collections complement MLILY’s mattress lineup and its focus on naturally cool, comfortable sleep for uninterrupted rest throughout the night.
The new collections are part of MLILY’s ongoing expansion into bedding essentials as the company continues to build a broader sleep assortment for its retail partners. Comfort Cotton and FlexFit Bamboo will be on display during High Point Market, October 16-21 in MLILY’s showroom, Plaza Suites 1-542.
