NEWS RELEASE
Rancho Cucamonga, CA — October 12th, 2026 South Bay International will showcase its technology-driven mattress collections under the Sleep Science™ brand at High Point Market, October 17–21, in Furniture Plaza 510. The presentation introduces an expanded role for Sleep Science™, bringing established collections together through a shared vision: wellness begins with sleep, and better sleep starts with thoughtful innovation.
Sleep Science™ serves as the consumer- and retailer-facing brand encompassing EcoCore™, AllureLuxe™, ActiveAlign™and Sofinity™collections. South Bay International remains the OEM and product development partner behind the portfolio. This unified approach preserves each collection’s distinct identity while giving retailers a connected story across comfort preferences, technologies and price points.
“Sleep Science™ brings greater focus to what has always driven South Bay: developing innovative products with a meaningful place in people’s lives,” said Toby Konetzny, CEO of South Bay International. “We are bringing our established collections together under a brand that connects the technology inside the mattress with the comfort and wellness consumers seek every day.”
Innovation with a Wellness Purpose
The Sleep Science™ portfolio approaches wellness through the fundamentals of the sleep environment: breathable materials, temperature management, responsive comfort and supportive construction. Rather than presenting technology as a list of features, the brand connects material innovation with how a mattress feels and functions. For retailers, the collections create a cohesive assortment that simplifies product comparisons, supports clearer sales conversations, and provides a flexible good/better/best story across comfort preferences, wellness priorities, and price points. Distinct benefits across the collections create natural trade-up opportunities, helping sales teams connect premium materials and advanced technologies to the features each customer values most.
EcoCore™: Nature-Inspired Comfort, Accessible Value
EcoCore™ brings a material-focused approach to the entry-point assortment, incorporating bio-based foam made with soy-derived ingredients. Its emphasis on comfort, support and accessible pricing gives retailers an option for shoppers who want thoughtful material choices without moving beyond their budget. The EcoCore™ Origin model combines an Air Ridge foam layer with an Air Channel Base™ to encourage airflow, connecting the collection’s nature-inspired positioning with practical construction features designed for everyday comfort.
ActiveAlign™: Adaptive Support for Everyday Wellness
ActiveAlign™ places responsive comfort and support at the forefront, with reactive foam engineered for a buoyant, bounce-back feel. Copper-infused memory foam and breathable Air Grid™ construction complement the collection’s wellness-oriented design. Select models feature zoned layers tailored to different regions of the body, giving retailers specific support features to demonstrate. The collection speaks to consumers who see their sleep environment as an important part of an active, balanced lifestyle.
AllureLuxe™: Elevated Comfort Meets Cooling Technology
AllureLuxe™ combines an indulgent feel with cooling-focused engineering. Lumi Bands™, made with graphite, are designed to draw excess heat away, while ventilated bamboo charcoal-infused memory foam adds breathable, contouring comfort. Hybrid models incorporate foam-encased pocketed coils for support and reduced motion transfer. The collection gives retailers a premium offering with a tangible technology story, connecting luxurious materials and layered construction to the pursuit of a cooler, more comfortable sleep environment.
Sofinity™: Breathable Foam, Engineered Comfort
Sofinity™ puts advanced foam engineering at the center of its sleep experience. Designed for airflow and contouring comfort, Sofinity™ Foam pairs with supportive construction to create a breathable option for shoppers drawn to the feel of foam. Hybrid models combine the specialty foam with foam-encased pocketed coils, bringing together body-conforming comfort, motion isolation and support. For retailers, the collection provides a clear conversation around cooling comfort and the role of materials in mattress performance.
A Unified Brand, Backed by South Bay International
“Retailers need a compelling reason to start the conversation beyond mattress size and firmness,” Konetzny added. “Sleep Science™ gives them a wellness-led story supported by distinct technologies, while South Bay continues to provide the product development and manufacturing expertise behind it.”
Experience South Bay International at High Point this October
South Bay International invites retailers, partners, and media to experience its latest innovations at HIgh Point, October 17th-21st, 2026 Furniture Plaza 510. Live demonstrations, hands-on product experiences, and expert-led walkthroughs will be available throughout the show.
