NEWS RELEASE
PHOENIX (October 5, 2026) – At the upcoming Fall High Point Market, Purecare will launch a new pillow collection using the latest innovations in TENCEL™ Lyocell fiber fill. The Refreshing Puffed pillow line expands the wellness-focused bedding brand’s growing line of domestically made pillows, filled and finished at its Phoenix, Arizona campus.
Purecare’s addition of the Refreshing Puffed pillow collection builds on the brand’s successful TENCEL™ Lyocell sheet and mattress protector programs, which have been a staple in its lineup for well over a decade. The new Refreshing Puffed pillows include a TENCEL™ Lyocell blended cover and innovative TENCEL™ Lyocell fiber blended fill options.
“Domestic pillow production has been a true gamechanger for Purecare,” said Sarah Bergman, chief marketing officer, Purecare. “We’re designing custom, ready-to-ship pillow programs for retailers around the country because we can control the quality, inject innovation and hit the price points that our retailers need.”
The Refreshing Puffed collection is available in two adjustable fill options. The option with blended cooling shredded foam and TENCEL™ Lyocell is offered at $79.97 MSRP and the blended shredded latex and TENCEL™ Lyocell fill at $99.97 MSRP, with additional fill options available upon request.
“Adding a new collection of pillows that utilizes that soft feel of TENCEL™ Lyocell that our customers know and love just made sense,” said Kelly Crenshaw, senior vice president of product development, Purecare. “Plus, the puffed cover adds a nice cozy, huggable aspect and a dimension and texture that really makes it stand out.”
The new pillow collection will be featured October 17-21 along with Purecare’s assortment of top-selling lines in its High Point showroom with Paramount Sleep at 330 S. Wrenn St.
