NEWS RELEASE
PHOENIX, Ariz., November 4, 2026—Helix Sleep (“Helix”), the leading direct-to-consumer sleep brand, announced today its newest partnership with CITY HOME, a Florida-based home furnishings and lifestyle retailer.
Beginning this month, customers can experience Helix mattresses in person at 26 CITY HOME locations across Florida. The in-store assortment includes several of the brand’s most popular models, including the Midnight Luxe and Twilight Luxe, both featuring GlacioTex™ cooling technology, as well as the premium Midnight Elite and Twilight Elite. Designed for a range of sleep styles and comfort preferences, each mattress combines premium materials with Helix’s science-backed approach to support, helping shoppers find the feel that’s right for them.
“CITY HOME has built an incredible retail experience around helping customers create spaces that truly fit the way they live, and we’re excited to bring Helix into that environment,” said Jerry Lin, Co-Founder of Helix Sleep. “As we continue expanding into retail, our goal is to meet consumers where they shop and give them the opportunity to experience Helix firsthand. CITY HOME’s focus on quality, innovation, and customer experience aligns naturally with our personalized approach to sleep, and we’re excited to grow our presence in Florida together.”
CITY HOME customers can now discover the Helix sleep experience in person, with mattresses designed around the idea that better sleep starts with a more personalized fit. The featured collection combines premium hybrid construction, including zoned lumbar support, GlacioTex™ cooling covers, and pressure-relieving foams that contour to the body for individualized comfort and support. Every Helix mattress is also GREENGUARD Gold and CertiPUR-US® certified and made without fiberglass, reflecting the brand’s focus on thoughtful materials and construction.
“We’re excited to welcome Helix to the CITY HOME bedding lineup as we continue to bring our customers the brands they’re looking for and more ways to find their best sleep,” said Kevin Split, VP of Merchandising – Bedding at CITY HOME. “Helix has built strong consumer awareness through its multichannel marketing efforts, and we see a great opportunity to turn that interest into store visits, where customers can experience the brand firsthand. Combined with the guidance of our sales team, Helix’s personalized approach to comfort will help customers find the right mattress for their individual sleep needs.”
Founded in South Florida in 1971 as Waterbed City, CITY HOME has grown from a specialty sleep retailer into a Top 100 furniture retailer and destination for all things home. Over more than five decades, the family-led company has continually evolved its offering, expanding beyond furniture and décor to include mattresses, appliances, closets, electronics, bath, fitness, and wellness. Today, CITY HOME continues to build on its entrepreneurial roots with an expansive product selection and a longstanding commitment to giving back to the communities it serves.
Originally launched as a DTC brand in 2015, Helix Sleep has grown into a category leader through its commitment to personalized sleep solutions and product innovation. For more information on Helix Sleep, visit www.helixsleep.com.
