Aireloom Redesigns Website

Aireloom Redesigns Website

Luxury mattress producer E.S. Kluft & Co., based in Rancho Cucamonga, California, has redesigned the website for its high-end Aireloom line. The company said in a news release that the new site, Aireloom.com, focuses on the aspirational qualities and California aesthetic of the brand. The site features a pair of videos that emphasize the laid-back […]

Luxury bedding producer Earl Kluft dies

Luxury bedding producer Earl Kluft dies

Industry veteran and the founder and former owner of high-end mattress maker E.S. Kluft & Co., Earl Kluft, died June 24 in Los Angeles after a second battle with cancer. He was 70. Kluft was a highly successful businessman who, in the first phase of his career, took a plant owned by his father and […]

David Tenuta joins Eclipse in new marketing position

David Tenuta joins Eclipse in new marketing position

Mattress licensing group Eclipse International, which is part of North Brunswick, New Jersey-based Bedding Industries of America, has named industry veteran David Tenuta director of brands and marketing. Tenuta has more than 30 years of experience in the sales and marketing of luxury brands such as Aireloom, Hypnos, Kingsdown and E.S. Kluft. He most recently […]

Video: Mattress industry news at Summer Las Vegas Market

Video: Mattress industry news at Summer Las Vegas Market

At this week’s Las Vegas Market held at the World Market Center, the editors of BedTimes and Sleep Savvy magazines shot these short videos of some new bedding products and technologies that launched at this show. Check out these silents and talkies fresh from market. The videos are all under 30 seconds and they’re all […]

Kluft hires Craig Beauregard

E.S. Kluft & Co., a subsidiary of Flex Group of Spain with headquarters in Zaragoza, Spain, has hired Craig Beauregard as territory manager for New England selling the Kluft and Aireloom bed brands. Beauregard is an industry veteran with 25 years in field sales and territory management for mattress majors, including the King Koil brand […]

US-Mattress adds Aireloom, opens two more stores

US-Mattress adds Aireloom, opens two more stores

US-Mattress, arguably the first mattress e-tailer when it opened its virtual doors in 2001, has added luxury Aireloom beds from E.S. Kluft & Co. to its mattress lineup, and opened two sleep shops in southeast Michigan. This brings the Brighton, Michigan-based omnichannel retailer’s brick-and-mortar presence to five storefronts. “Each individually handcrafted Aireloom mattress is a […]

New hires sell Kluft and Aireloom mattress brands in Canada

Rancho Cucamonga, California-based E.S. Kluft & Co., a subsidiary of Madrid-based Flex Group, has named Denis Crnojevic and Jonathan Zyto as regional sales managers for eastern and western Canada, respectively. Their hiring, as well as the company’s first participation in the Canadian Furniture Show June 4-7, mark E.S. Kluft’s Aireloom and Kluft mattress brands’ entry […]

E.S. Kluft & Co. now wholly owned by Spain’s Flex Group

The Flex Group, a privately held global mattress manufacturer and retailer, with headquarters in Madrid, has completed its acquisition of E.S. Kluft & Co., maker of the high-end Kluft and Aireloom mattress brands, based in Rancho Cucamonga, California. Financial details of the transaction were not disclosed. Flex Group also is the parent of U.K. mattress […]

Las Vegas video: Bedding execs tout new products

Las Vegas video: Bedding execs tout new products

Mattress industry executives talk about product introductions at the summer Las Vegas Market July 29-Aug. 2. Find more coverage online at BedTimes and in September print issues of BedTimes and Sleep Savvy magazines. Watch the video List of featured bedding industry executives: Earl Kluft of E.S. Kluft & Co., maker of Aireloom mattresses; Kathy Grigg […]