Luxury mattress producer E.S. Kluft & Co., based in Rancho Cucamonga, California, has redesigned the website for its high-end Aireloom line.
The company said in a news release that the new site, Aireloom.com, focuses on the aspirational qualities and California aesthetic of the brand. The site features a pair of videos that emphasize the laid-back California lifestyle and focus on the luxurious components that go into every Aireloom mattress. One video also highlights the handmade construction process and shows the line’s signature Pacific Plaid border.